SVA TV Top Developer Awards 2021

The Real Madrid Foundation's content platform named as finalist in the Top Developer Awards 2021

NEWS STORY. 20/10/2021

Launched on 2 June, Sport Values Academy TV, developed by Interactvty and sponsored by Adidas, is the world's first and only educational platform for sport and values.

Just four months after its launch, the Real Madrid Foundation's e-learning platform Sports Values Academy TV has been chosen as one of the three best Smart TV content platforms at the Top Developer Awards 2021. The platform was one of the three finalists in the Top App for Smart TV 2021 category, alongside Virtual Cinema and Tivify. You have until Sunday 24 October to vote for the Real Madrid Foundation's nomination at this link, via Gmail. 

This interactive omnichannel platform (OTT, over the top) can be accessed by all audiences from any device with an internet connection: smartphones, smart tv or web. The platform, developed by Interactvty with the backing of Adidas, enables the Foundation's educational content, workshops, courses and activities to be freely and simultaneously accessible all over the world.

Exclusive content
With exclusive in-house produced content, the platform currently hosts more than 150 hours of free information, training and entertainment, with educational tools for parents, youngsters and educators, where the main focus is on sport and its positive values, along with videos about Real Madrid and its history.

Built using the Real Madrid Foundation's global edutainment philosophy and the methodology For a Real Education: Values and Sport, the OTT is aimed primarily at educators, sports coaches, trainers, players and parents, as well as anyone interested in sport as a tool for education in values, cooperation for development and social inclusion.