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Mission, vision and values

¿WHY A FOUNDATION?

PURPOSE:
From the soul, improving lives by using sport to educate in values, promote inclusion, and contribute to societal development.

MISSION:
To express Real Madrid’s commitment to solidarity through social actions; to preserve and safeguard the club’s historical heritage; to promote the values inherent in sport as its primary asset, in order to support comprehensive youth education and the inclusion of society's most vulnerable.

VISION:
To set the global benchmark in using sport to educate in values, promote inclusion, and contribute to the development of society.


VALUES

  • Respect
  • Teamwork
  • Transparency
  • Solidarity
  • Commitment
  • Equality
  • Motivation

ACTIVITIES

 The Foundation carries out its activity programmes in five key areas:

  • Sporting activities
  • Educational and cultural activities
  • Socio-assistance activities
  • International cooperation
  • Institutional activities

See here for further information about government bodies and Real Madrid Foundation Statutes
Real Madrid Values - Download pdf.

 

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