See all the sponsors

Cookies Policy

REAL MADRID CLUB DE FÚTBOL uses cookies on our website www.realmadrid.com (the “Website”) to guarantee the correct functioning of the website (essential cookies and technical cookies), to collect information about the use of the Website and the browsing activity, to analyse the traffic and your browsing habits and to find out how users interact with our Website (performance or analytical cookies) as well as to display advertising from other websites related to your preferences and on the basis of a profile established according to your browsing habits (behavioural or advertising cookies). Access to and browsing within the Website, or use of the services thereof, signifies acceptance of the terms included in the Legal Notice, Privacy Policy and Cookies Policy. Please read them carefully.

The purpose of this policy is to inform you about the cookies that are used on this Website. You have the option to enable all cookies or just some of them through our settings panel and you also have the option to disable cookies by selecting the corresponding option on your browser. If you block the use of cookies on your browser, some website services and functionalities may not be available.

What are Cookies?

A cookie is a file that is downloaded on to your device (computer or mobile device) with the aim of storing data that may be updated and retrieved by the entity responsible for its installation.

The information gathered via the use of cookies may include the date and time of visits to the Website, the pages visited, the amount of time spent on our Website as well as the websites visited directly before and after.

First-party cookies

These cookies are sent to your device and managed exclusively by us for the purpose of ensuring the smooth running of the Website. The information we collect is used to improve the quality of our service as well as the user experience. These cookies remain on your browser, allowing us to recognise you as a repeat visitor to the Website and adapt our content to suit your preferences.

Third-party cookies

If you interact with the content on our Website you may also interact with third-party cookies. Third-party cookies are established by a domain that is different to our Website and we do no manage them, nor are they used for our purposes. We cannot access the data stored in cookies on other websites when you navigate to these websites.

2. Cookies used on the Website & their purpose

Our website uses the following cookies:

Essential cookies

These cookies are necessary to the website's functionality and cannot be disabled in our systems. They are usually only set in response to actions carried out by you to receive services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you to the presence of these cookies, but some parts of the website will not work. These cookies store date for a period of up to 90 days.

Performance or analytical cookies

These cookies allow us to monitor the visits and traffic sources so we can measure and improve the performance of our site. They help us to establish which pages are the most and least popular and see how visitors visit the site. All of this is done with a view to introducing improvements based on an analysis of the user data. These types of cookies store information for up to 2 years.

Technical or preference cookies

These cookies enable the website to provide enhanced functionality and personalisation, such as, for example, language preference, number of results to be shown when the user initiates a search, content display according to the browser type, or the region where the user is located, etc. If you do not allow these cookies, some of our services will not function properly. These cookies store date for a period of up to 90 days.

Behavioural or advertising cookies

These cookies, set by our advertising partners, store information about the users’ behaviour, obtained through the monitoring of their browsing behaviour so that the aforementioned companies may build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, the advertising you receive will be less targeted. These cookies store data for a period of up to 90 days.

Content personalization through profile creation

To provide you with a more relevant experience, we collect information about your activity on this service, such as the forms you interact with or the non-advertising content you view. This information may be combined with your previous data (such as your browsing history on our website or other applications) or with information from other users with similar interests.
With this, we create or enhance a personalized profile that allows us to show you content tailored to your potential interests. This may influence, for example, the order in which content is presented, making it easier for you to access what interests you most now and in the future.


Sharing data and profiles for marketing campaign analysis and personalization

We allow our partners and sponsors to share browsing data and profiles obtained through deductive techniques. This enables them to conduct analysis and segmentation to optimize marketing campaigns, such as personalized email deliveries, content recommendations, or communications tailored to your interests. All of this is aimed at enhancing your experience and providing you with more relevant information.

Social media cookies

These cookies are set by a series of social media services which we have embedded to the website in order to allow you to share our content on these social networks. They are able to track your visits to other websites and create a profile of your interests. This may alter the content and messages you find on other websites you visit. If you do not allow these cookies, you will not be able to view or use social sharing tools. These cookies store data for a period of up to 90 days.

Third-party cookies on this website

Through this website, and in accordance with the necessary consent provided for these purposes, the following cookies belonging to third parties different to Real Madrid C.F. may be installed:

 

Third Party Purpose Maximum Expiration Function More Info
Adobe Collect information about how visitors interact with the website. Its main objective is to understand how the website is used, which areas are most viewed, and how to improve the user experience. These cookies do not collect personally identifiable information and are mainly used for statistical and analysis purposes. 2 years Analytics https://www.adobe.com/es/privacy/policy.html
ContentSquare Provide detailed information about user behavior on the website 13 months Analytics https://contentsquare.com/privacy-policy/
TikTok Collect information for ad personalization 2 years Advertising https://ads.tiktok.com/help/article/using-cookies-with-tiktok-pixel?redirected=2
X Collect information for ad personalization 5 years Advertising https://business.x.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites/about-conversion-tracking.html
Meta Collect information for ad personalization 2 years Advertising https://www.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0
Adform Collect information for ad personalization 60 days Advertising https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/
Google ADS Collect information for ad personalization 2 years Advertising https://support.google.com/adspolicy/answer/6008942?hl=es
Doubleclick Collect information for ad personalization 2 years Advertising https://support.google.com/adspolicy/answer/6008942?hl=es
Youtube Collect information for ad personalization 5 months Advertising https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/

 

List of cookies:

Tool Cookie Name Expiration Type Function Required Consents Description
Adobe kndct_orgid_identity 395 days First-party Analytics Strictly necessary cookies (exempt from consent) Stores the ECID (unique user identifier) as well as other information related to the ECID.
kndctr_orgid_consent_check 2 hours First-party Analytics Strictly necessary cookies (exempt from consent) This session cookie informs the server to look for consent preferences on the server-side.
kndctr_orgid_consent 180 days First-party Analytics Strictly necessary cookies (exempt from consent) Stores user consent preferences for the website.
kndctr_orgid_cluster 30 minutes First-party Analytics Strictly necessary cookies (exempt from consent) Stores the Edge Network region serving the current user's requests. The region is used in the URL path so the Edge Network can route the request to the correct region. This cookie lasts 30 minutes, ensuring requests can be routed to the nearest region if a user connects with a different IP address.
mbox 2 years First-party Analytics Strictly necessary cookies (exempt from consent) This cookie appears when the Target migration setting is set to true. This allows the Target mbox cookie to be set by the Web SDK.
mboxEdgeCluster 30 minutes First-party Analytics Strictly necessary cookies (exempt from consent) This cookie appears when the Target migration configuration is set to true. This cookie enables the web SDK to communicate the correct edge cluster to at.js, ensuring Target profiles remain synchronized as users navigate the site.
AMCV_###@AdobeOrg 395 days First-party Analytics Strictly necessary cookies (exempt from consent) Appears only when ID migration in the Adobe Experience Platform web SDK is enabled. This cookie is useful during the transition to the web SDK while some parts of the site still use visitor.js. See idMigrationEnabled for more information.
demdex 180 days 3rd party Analytics Performance cookies Enables user identification across different domains (third-party).
ContentSquare _cs_id 13 months First-party Analytics Performance cookies Collects user ID information, user creation/last visit timestamp, last viewed page, and the number of sessions per user.
_cs_s 30 minutes First-party Analytics Performance cookies Collects the number of pages viewed in the current session and user recordings.
_cs_c 13 months First-party Analytics Performance cookies Used to collect information about user interaction with website content.
_cs_cvars Session First-party Analytics Performance cookies Stores customized variables set by the client for specific tracking on the website.
_cs_ex 30 days First-party Analytics Performance cookies Used to register the exclusion of specific users from ContentSquare tracking.
_cs_optout 13 months First-party Analytics Performance cookies Used to register if a user has opted out of being tracked by ContentSquare.
_cs_t Immediate expiration First-party Analytics Performance cookies Used to check if the browser supports cookies and if the tag should set the SameSite parameter to none and the secure flag to yes.
_cs_same_site Immediate expiration First-party Analytics Performance cookies Used to check if the browser supports the SameSite function.
_cs_root-domain Immediate expiration First-party Analytics Performance cookies Used to obtain the root domain.
_cs_mk_aa 30 minutes First-party Analytics Performance cookies This cookie is used for integrations with Google Analytics, Adobe Analytics, and Piano Analytics. It ensures that dimensions, evars, and properties of Adobe, Google, and Piano are set only once every 30 minutes.
Stores the value of csMatchingKey, which is a random number plus a timestamp in milliseconds.
_cs_mk_ga 30 minutes First-party Analytics Performance cookies This cookie is used for integrations with Google Analytics, Adobe Analytics, and Piano Analytics. It ensures that dimensions, evars, and properties of Adobe, Google, and Piano are set only once every 30 minutes.
Stores the value of csMatchingKey, which is a random number plus a timestamp in milliseconds.
_cs_mk_pa 30 minutes First-party Analytics Performance cookies This cookie is used for integrations with Google Analytics, Adobe Analytics, and Piano Analytics. It ensures that dimensions, evars, and properties of Adobe, Google, and Piano are set only once every 30 minutes.
Stores the value of csMatchingKey, which is a random number plus a timestamp in milliseconds.
_cs_rl_ * 1 year First-party Analytics Performance cookies This cookie is used for some integrations that require playback links to be generated and placed in cookies.
Note that the cookie prefix is _cs_rl_, but the * will have other characters depending on the integration. There may be an integration that only has _cs_rl as the cookie name.
_cs_nnnnnnn (where n is a number) Immediate expiration First-party Analytics Performance cookies Used to obtain the root domain.
ctm 1 year First-party Analytics Performance cookies Persistent first-party cookie.
This cookie is used to identify a CEC visitor. Specifically, to store the visit ID, visitor ID, page view ID, and timestamp of the user's last interaction. This data is used for tracking across the website.
There is a configuration option to encode the content to Base64.
_cs_nnnnnnnnnnnnn 1 year First-party Analytics Performance cookies This is a pattern-type cookie where a random 13-digit number is added to the _cs_ prefix.
_cs_nnnnnnnnnnnnn Session First-party Analytics Performance cookies This is a pattern-type cookie where a random 13-digit number is added to the _cs_ prefix.
Tiktok _ttp 13 months 1st party Advertising Targeted cookies Measure and improve the performance of advertising campaigns and personalize the user experience (including ads) on TikTok.
_ttp 13 months 3rd party Advertising Targeted cookies Measure and improve the performance of advertising campaigns and personalize the user experience (including ads) on TikTok.
_pangle 13 months 3rd party Advertising Targeted cookies Measure and improve the performance of advertising campaigns and personalize the user experience offered by the Pangle network.
tt_viewer 2 years 3rd party Advertising Targeted cookies Stores a unique identifier for the user's browser. Helps track user activity and personalize the advertising experience on TikTok. Expiration period
tt_webid 2 years 3rd party Advertising Targeted cookies Stores a unique identifier for the user and is used to track user activity on the website.
tt_nv 1 year 3rd party Advertising Targeted cookies Stores information about the user's ad viewing and is used to measure advertising effectiveness.
tt_vt 1 year 3rd party Advertising Targeted cookies Stores information about the user's visits to the website and is used to personalize the advertising experience.
tt_ad 1 year 3rd party Advertising Targeted cookies Stores information about the user's interaction with ads and is used to optimize ad delivery.
X _twclid 30 days 1st party Advertising Targeted cookies  
muc_ads 2 years 3rd party Advertising Targeted cookies  
auth_token 5 years 3rd party Advertising Targeted cookies Tracks Twitter ad visit activity on our website and also allows users to share content from our websites. The cookies do not provide us with any sensitive information related to your account.
personalization_id 2 years 3rd party Advertising Targeted cookies Used to identify users and personalize their experience on Twitter, including the ads displayed.
pid 1 year 3rd party Advertising Targeted cookies Stores a unique identifier for the user's browser. Used to track user activity on the website to display relevant ads on Twitter.
ct0 Session 3rd party Advertising Targeted cookies Used to ensure security and prevent fraudulent activities on Twitter.
guest_id 2 years 3rd party Advertising Targeted cookies Used to identify users who are not logged into Twitter, enabling personalized advertising and other features.
ads_prefs 1 year 3rd party Advertising Targeted cookies Stores the user's ad preferences, such as the types of ads they prefer to see.
remember_checked_on 1 year 3rd party Advertising Targeted cookies Indicates whether the user has checked the "Remember me" option when logging into Twitter.
kdt Session 3rd party Advertising Targeted cookies Used to identify the user during interaction with Twitter and to ensure platform security.
external_referer 1 day 3rd party Advertising Targeted cookies Used to track the referral source of users arriving on Twitter from external websites.
Meta _fbq 90 days 3rd party Advertising Targeted cookies Used to track user activity on the website and measure campaign effectiveness. Stores information about user interaction with ads and tracks conversions.
_fbc 90 days 3rd party Advertising Targeted cookies Tracks clicks on Facebook ads and measures the effectiveness of advertising campaigns. Stores information about the click source and the clicked ad.
fr 90 days 3rd party Advertising Targeted cookies Used to deliver relevant ads to users and measure the effectiveness of advertising campaigns. Stores information about user browsing and interaction with ads.
_fbp 90 days 3rd party Advertising Targeted cookies Similar to _fbp and used to track user activity on the website. Helps measure conversions and optimize advertising campaigns.
act 90 days 3rd party Advertising Targeted cookies Used to deliver personalized ads and measure campaign effectiveness. Stores information about user activity on the website.
c_user Session 3rd party Advertising Targeted cookies Stores the Facebook user ID. Used to personalize the user experience and display relevant ads.
datr 2 years 3rd party Advertising Targeted cookies Helps prevent fraud and protects user security. Stores a unique identifier for each browser.
wd Session 3rd party Advertising Targeted cookies Stores the width of the browser window. Used to optimize content display based on window size.
sb 2 years 3rd party Advertising Targeted cookies Stores information about the user's browser and activity on Facebook, which is used to personalize ads and measure their performance.
spin 1 day 3rd party Advertising Targeted cookies Tracks ad effectiveness and personalizes them based on the user's activity on the website.
presence Session 3rd party Advertising Targeted cookies Tracks user activity to determine if they are active on Facebook at a given time.
csrftoken 1 year 3rd party Advertising Targeted cookies Used for various purposes, such as analytics, personalization, and advertising.
Adform cid 60 days 3rd party Advertising Targeted cookies Stores a unique identifier for the user. It is used to track user activity and provide personalized advertising on websites within the Adform network.
uid 60 days 3rd party Advertising Targeted cookies Stores a unique identifier for the user and is used for the same purpose as the "cid" cookie.
CT 30 days 3rd party Advertising Targeted cookies Used to track user activity and measure the performance of advertising campaigns.
adform.net 60 days 3rd party Advertising Targeted cookies Stores information about user activity on the website and is used to display personalized ads.
uidc 60 days 3rd party Advertising Targeted cookies Used to track user activity and personalize the advertising experience on websites within the Adform network.
cidc 60 days 3rd party Advertising Targeted cookies Similar to the "cid" cookie, this cookie stores a unique identifier for the user and is used to track user activity and provide personalized advertising.
C 30 days 3rd party Advertising Targeted cookies Real-time bidding for targeted display advertising to specific audiences.
uid 60 days 3rd party Advertising Targeted cookies Real-time bidding for targeted display advertising to specific audiences.
Google ADS _gcl_au 3 months 3rd party Advertising Targeted cookies Used to store and track conversions related to ads on Google Ads. Helps measure the performance of advertising campaigns
_ga 2 years 3rd party Advertising / Analytics Targeted cookies These are from Google Analytics but can be associated with the Google Ads pixel to provide website activity analysis and improve advertising effectiveness
_gid 1 day 3rd party Advertising / Analytics Targeted cookies These are from Google Analytics but can be associated with the Google Ads pixel to provide website activity analysis and improve advertising effectiveness
_gat 1 minute 3rd party Advertising / Analytics Targeted cookies These are from Google Analytics and are used to limit request rates and differentiate between different tracking objects created in the session
gac 90 days 3rd party Advertising / Analytics Targeted cookies These are from Google Analytics and are used to limit request rates and differentiate between different tracking objects created in the session
_gcl_aw 90 days 3rd party Advertising Targeted cookies Used to store information about the advertising campaign that led a user to visit the website
dc_gtm 1 minute 3rd party Advertising Targeted cookies Used to help Google Tag Manager manage the Google Ads pixel on the website
Doubleclick _gcl_aw 90 days 3rd party Advertising Targeted cookies Used to store information about the advertising campaign that led a user to visit the website
_gcl_dc 90 days 3rd party Advertising Targeted cookies Similar to the _gcl_aw cookie, this cookie is used to store information about the advertising campaign that led a user to visit the website
drt 30 days 3rd party Advertising Targeted cookies Used to track user activity and measure the effectiveness of ads displayed on the website
_IDE 390 days 3rd party Advertising Targeted cookies Used to record and report user actions after viewing or clicking on an ad, in order to measure and optimize ad effectiveness
_test_cookie 15 minutes 3rd party Advertising Targeted cookies Used to verify if the user's browser accepts cookies
_gads 2 years 3rd party Advertising Targeted cookies Used to measure user interactions with ads on the website
Youtube VISITOR_INFO1_LIVE 5 months 3rd party Advertising Targeted cookies Used as a unique identifier to track video viewing
VISITOR_PRIVACY_METADATA 5 months 3rd party Advertising Targeted cookies YouTube collects user data through embedded videos on websites, which is aggregated with profile data from other Google services to display targeted advertising to website visitors across a wide range of owned and third-party websites.
YSC 0 days 3rd party Advertising Targeted cookies YouTube collects user data through embedded videos on websites, which is aggregated with profile data from other Google services to display targeted advertising to website visitors across a wide range of owned and third-party websites.
TESTCOOKIESENABLED 0 days 3rd party Advertising Targeted cookies YouTube collects user data through embedded videos on websites, which is aggregated with profile data from other Google services to display targeted advertising to website visitors across a wide range of owned and third-party websites


3. Consent, preferences & how to manage cookies:


By clicking “Accept All Cookies” on our cookies banner or by accepting the different types of cookies through our configuration tool, you are granting your consent to the use of the above-listed cookies, during the indicated time periods and per the terms and conditions stipulated in this Cookies Policy.

Please note that you can set and modify your cookie preferences at any time by clicking on the “Cookies Settings” button at the bottom of this page.

Deleting and blocking cookies

If you wish to delete your browsing data (including cookies stored on your device) or block cookies you may do so at any time via the settings on your internet browser on your device.

Bear in mind that all Internet browsers allow you to change these settings. For more information on how to change your cookie settings in the following browsers, please click on the relevant links:

  • For more information regarding Internet Explorer, click here here.
  • For more information regarding Chrome click here.
  • For more information regarding Safari click here.
  • For more information regarding Firefox click here.

Withdrawing your consent

Please note some essential cookies are necessary to use our Online Store, and therefore cannot be disabled.

You can withdraw your consent to the installation of cookies or disable the non-essential cookies at any time by clicking on the button “Manage Cookies” that you can find above or going to the settings menu in your browser which allows you to prohibit the installation of some or all of the cookies. Please note that if you accept third-party cookies and then want to eliminate them permanently, you must delete them from the browser options below, since withdrawing your consent will prevent their use but will not eliminate them, as they are third-party cookies.

4. International data transfers

We do not transfer or store your data collected via our first-party cookies outside the European Economic Area.

Accepting certain third-party cookies may involve the international transfer of data to third countries, which is necessary for the operation of the services provided by those third parties. The legal basis for such transfers is your consent, which you give by accepting the use of the relevant cookies in each case. In any event, international data transfers will be made to countries with an adequate level of protection as determined by the European Commission and/or on the basis of appropriate safeguards such as standard contractual clauses (Articles 45 and 46 of the General Data Protection Regulation).

You can find information on international data transfers carried out by the third parties identified in this Cookies Policy in the previous section <<Third-party cookies on this website>>.

 

5. Privacy Policy & Processing of Personal Data


You can access our Privacy Policy here to obtain more information on the processing of your personal data and on the rights that you have in this regard.

Your rights

We inform you that you may exercise the following rights:

  • right of access to your personal data to know which ones are being processed and the processing operations carried out with them;
  • the right to rectification of any inaccurate data;
  • the right to erasure of your personal data, where possible;
  • the right to request the limitation of the processing of your personal data when the accuracy, legality or the need for the processing of the data is doubtful, in which case, we may keep them for the exercise or defence of claims.
  • the right to oppose to the processing of your personal data, when the legal basis that enables us to process them is the legitimate interest. We will stop processing your data unless we have a legitimate interest or for the formulation, exercise or defence of claims.
  • the right to data portability of your personal data, when the legal basis that enables us to process them amongst those indicated in Section 2 represents a contractual relationship or your consent.
  • the right to revoke your consent, when the legal basis that enables us to process them amongst those indicated in the table included in Section 5 involves your consent.

You may exercise your rights at any time, without charge, by sending an email to oposicion@corp.realmadrid.com, indicating the right you wish to exercise and your personal particulars.

You may also lodge a complaint with the Spanish Data Protection Agency if you consider that data protection legislation has been breached in the processing of your personal data. Other European Supervisory Authorities can be accessed here.

Contact

You may contact the Real Madrid Data Protection Delegate at the following address:
Avenida de las Fuerzas Armadas, 402, 28055, Madrid or by emailing
protecciondedatos@corp.realmadrid.com

If you have any questions, comments or suggestions about the Cookies Policy, please write to: cookies@corp.realmadrid.com

6. Changes to the Cookie Policy

We may update the Cookie Policy of our Website, so we recommend reviewing this policy each time you access our Website to stay properly informed about how and why we use cookies. The Cookie Policy was last updated on May 13, 2024.

.

Cookie Settings