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Cookies Policy

REAL MADRID CLUB DE FÚTBOL uses cookies on our website (the “Website”) to guarantee the correct functioning of the website (essential cookies and technical cookies), to collect information about the use of the Website and the browsing activity, to analyse the traffic and your browsing habits and to find out how users interact with our Website (performance or analytical cookies) as well as to display advertising from other websites related to your preferences and on the basis of a profile established according to your browsing habits (behavioural or advertising cookies). Access to and browsing within the Website, or use of the services thereof, signifies acceptance of the terms included in the Legal Notice, Privacy Policy and Cookies Policy. Please read them carefully.

The purpose of this policy is to inform you about the cookies that are used on this Website. You have the option to enable all cookies or just some of them through our settings panel and you also have the option to disable cookies by selecting the corresponding option on your browser. If you block the use of cookies on your browser, some website services and functionalities may not be available.

What are Cookies?

A cookie is a file that is downloaded on to your device (computer or mobile device) with the aim of storing data that may be updated and retrieved by the entity responsible for its installation.

The information gathered via the use of cookies may include the date and time of visits to the Website, the pages visited, the amount of time spent on our Website as well as the websites visited directly before and after.

First-party cookies

These cookies are sent to your device and managed exclusively by us for the purpose of ensuring the smooth running of the Website. The information we collect is used to improve the quality of our service as well as the user experience. These cookies remain on your browser, allowing us to recognise you as a repeat visitor to the Website and adapt our content to suit your preferences.

Third-party cookies

If you interact with the content on our Website you may also interact with third-party cookies. Third-party cookies are established by a domain that is different to our Website and we do no manage them, nor are they used for our purposes. We cannot access the data stored in cookies on other websites when you navigate to these websites.

2. Cookies used on the Website & their purpose

Our website uses the following cookies:

Essential cookies

These cookies are necessary to the website's functionality and cannot be disabled in our systems. They are usually only set in response to actions carried out by you to receive services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you to the presence of these cookies, but some parts of the website will not work. These cookies store date for a period of up to 90 days.

Performance or analytical cookies

These cookies allow us to monitor the visits and traffic sources so we can measure and improve the performance of our site. They help us to establish which pages are the most and least popular and see how visitors visit the site. All of this is done with a view to introducing improvements based on an analysis of the user data. These cookies store date for a period of up to 90 days.

Technical or preference cookies

These cookies enable the website to provide enhanced functionality and personalisation, such as, for example, language preference, number of results to be shown when the user initiates a search, content display according to the browser type, or the region where the user is located, etc. If you do not allow these cookies, some of our services will not function properly. These cookies store date for a period of up to 90 days.

Behavioural or advertising cookies

These cookies, set by our advertising partners, store information about the users’ behaviour, obtained through the monitoring of their browsing behaviour so that the aforementioned companies may build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, the advertising you receive will be less targeted. These cookies store data for a period of up to 90 days.

Social media cookies

These cookies are set by a series of social media services which we have embedded to the website in order to allow you to share our content on these social networks. They are able to track your visits to other websites and create a profile of your interests. This may alter the content and messages you find on other websites you visit. If you do not allow these cookies, you will not be able to view or use social sharing tools. These cookies store data for a period of up to 90 days.

Third-party cookies on this website

Through this website, and in accordance with the necessary consent provided for these purposes, the following cookies belonging to third parties different to Real Madrid C.F. may be installed:

Cookie Third party Purpose More info
Comscore Collecting information in order to measure official visitor numbers.
Hotjar Creating heat maps in order to improve user experience.
Amazon Collecting information for advertising purposes.
AdForm Real time bidding for advertising purposes.
Outbrain Collecting information for the purposes of delivering personalised content.
Facebook Collecting information in order to personalise advertising.
GoogleAdServing Collecting information for personalised advertisement purposes.

3. Consent, preferences & how to manage cookies:

By clicking “Accept All Cookies” on our cookies banner or by accepting the different types of cookies through our configuration tool, you are granting your consent to the use of the above-listed cookies, during the indicated time periods and per the terms and conditions stipulated in this Cookies Policy.

Please note that you can set and modify your cookie preferences at any time by clicking on the “Cookies Settings” button at the bottom of this page.

Deleting and blocking cookies

If you wish to delete your browsing data (including cookies stored on your device) or block cookies you may do so at any time via the settings on your internet browser on your device.

Bear in mind that all Internet browsers allow you to change these settings. For more information on how to change your cookie settings in the following browsers, please click on the relevant links:

  • For more information regarding Internet Explorer, click here here.
  • For more information regarding Chrome click here.
  • For more information regarding Safari click here.
  • For more information regarding Firefox click here.

Withdrawing your consent

Please note some essential cookies are necessary to use our Online Store, and therefore cannot be disabled.

You can withdraw your consent to the installation of cookies or disable the non-essential cookies at any time by clicking on the button “Manage Cookies” that you can find above or going to the settings menu in your browser which allows you to prohibit the installation of some or all of the cookies. Please note that if you accept third-party cookies and then want to eliminate them permanently, you must delete them from the browser options below, since withdrawing your consent will prevent their use but will not eliminate them, as they are third-party cookies.

4. International transfers

We do not transfer or store your data collected through our first-party cookies outside the European Economic Area. You can find information on any international data transfers carried out by the third parties identified in this Cookies Policy in the "Third-party cookies on this website".

5. Privacy Policy & Processing of Personal Data

You can access our Privacy Policy here to obtain more information on the processing of your personal data and on the rights that you have in this regard.

Your rights

We inform you that you may exercise the following rights:

  • right of access to your personal data to know which ones are being processed and the processing operations carried out with them;
  • the right to rectification of any inaccurate data;
  • the right to erasure of your personal data, where possible;
  • the right to request the limitation of the processing of your personal data when the accuracy, legality or the need for the processing of the data is doubtful, in which case, we may keep them for the exercise or defence of claims.
  • the right to oppose to the processing of your personal data, when the legal basis that enables us to process them is the legitimate interest. We will stop processing your data unless we have a legitimate interest or for the formulation, exercise or defence of claims.
  • the right to data portability of your personal data, when the legal basis that enables us to process them amongst those indicated in Section 2 represents a contractual relationship or your consent.
  • the right to revoke your consent, when the legal basis that enables us to process them amongst those indicated in the table included in Section 5 involves your consent.

You may exercise your rights at any time, without charge, by sending an email to, indicating the right you wish to exercise and your personal particulars.

You may also lodge a complaint with the Spanish Data Protection Agency if you consider that data protection legislation has been breached in the processing of your personal data. Other European Supervisory Authorities can be accessed here.


You may contact the Real Madrid Data Protection Delegate at the following address:
Avenida de las Fuerzas Armadas, 402, 28055, Madrid or by emailing

If you have any questions, comments or suggestions about the Cookies Policy, please write to:

6. Changes to the Cookies Policy

It is possible that we may update the Cookies Policy on our Website and we therefore recommend you review this policy each time you access the Website in order to be as up to date as possible as to how and why we use cookies. The Cookies Policy was last updated on 30th of October of 2020.