The Bernabéu store wins an award at the 'TheStadiumBusiness Awards 2025'
The stadium shop, located on Calle Padre Damián, has received the award for best initiative in the Sponsorship, Sales and Marketing category for its innovation and user experience.
The Bernabéu store has been awarded the prize for the best initiative in the Sponsorship, Sales and Marketing category at the 16th edition of TheStadiumBusiness Awards, held in Manchester.
This award recognises the transformation and innovation of the stadium's commercial space and acknowledges the excellence and innovation of Real Madrid, together with its partners Legends and Trison Necsum, in the design and development of a pioneering shopping experience in the world of sport. The Bernabéu store is an international benchmark in the field of digital transformation and advanced retail management in sports venues.
The TheStadiumBusiness Awards comprehensively assess the global achievements of the stadium and sports venue industry. The panel of international industry experts highlights the impact of the project on the fan experience, commercial activation, and cutting-edge technological implementation.