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El Real Madrid y Luyuan presentaron su primer acuerdo de patrocinio en China

Real Madrid presented their first sponsorship contract signed in China with Luyuan

NEWS | 27/03/2015

“This is the beginning of a long and successful collaboration that will mark part of the future of our companies", stated Butragueño.
Real Madrid and the electric car manufacturer Luyuan presented their new sponsorship contract in China. It is the first Chinese sponsor contract the club have signed. Emilio Butragueño, director of Institutional Relations, attended the presentation in Tianjin, which was part of the V International Fair for electric vehicles in the north of China: "We are very satisfied to present the first sponsorship contract in Real Madrid's history that has been signed in China. And it is an honour that it is with Luyuan".

"We have shared values with them, the desire to constantly improve, the quest for excellence and a vocation for leadership. Through its brand and products, Luyuan aims to make life easier for society, using quality, innovation, coexistence and respect for the environment. This is the beginning of a long and successful collaboration that will mark part of the future of our companies".

Strength
“Real Madrid was chosen by FIFA as the best club of the 20th century. Our goal is to continue to work with the values we share in order to keep feeding the dreams of millions of people here and all over the world. Links like this are aimed at further strengthening out institution so that we will also be acknowledged as the best club of the 21st century".

Ni Jie, president of Luyuan, who become the club's sponsor for two and three-wheeled electric vehicles stated: “It is an important year when Luyuan is signing a collaboration agreement with the most prestigious club in the world. It is an honour to be Real Madrid's first sponsor in China. Football and electric vehicles have things in common such as being green, healthy, looking after the environment and being close to the wider public".
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