La Fundación Real Madrid lanza una plataforma OTT interactiva libre acceso con Adidas e Interactvty

Real Madrid Foundation to launch an open-access interactive OTT platform with adidas and Interactvty

NEWS | 02/06/2021

Videos and free content for learning about sport and values are available across all devices.
The Real Madrid Foundation's Sports Values Academy e-learning platform is now an interactive OTT (Over The Top) multi-channel platform, available to all audiences using any device with an internet connection: smartphones, smart TVs or the web. The platform, developed by Interactvty and supported by adidas, will make the Foundation's videos, content, workshops, courses and activities accessible worldwide, free of charge and simultaneously.

Built on the Real Madrid Foundation's global edutainment philosophy and the methodology For a Real Education: Values and Sport, the OTT is fundamentally geared towards educators, sports coaches, trainers and parents, but will also provide content for participants in social sporting projects and "for anyone with an interest in sport as a tool for education in values, development cooperation and social inclusion", explained Julio Gonzalez Ronco, Managing Director of the Real Madrid Foundation.

Aimed at educators, sports coaches, trainers, parents and participants of social sporting  projects.

"The drive by Interactvty and adidas has been fundamental to the development of the platform and enables it to become genuinely universal and global", said Gema Ortega, Director of the Training Area of the Real Madrid Foundation and the person responsible for the project. Adidas CEO, Javier Gurrea said: "At adidas, we believe that football and sport have the power to change people's lives, that's why this education project supported by Real Madrid's values is key to the development of a more inclusive and equal society".

Universal accessibility
Courses, workshops, videos, activities and other educational resources, along with the organisation's pioneering and cutting-edge manuals Coaching football by teaching values, Initiation to Valorcesto and Inclusive football and Valorcesto will now be universally accessible, facilitating connections and communication with all the Foundation's project coaches around the world, as well as with the rest of the public. A giant step forward in record time that has already attracted the interest of numerous educational and academic institutions that will soon join this new global platform for education, values and sport.

25 years of development
The Real Madrid Foundation has been running education, cooperation and social inclusion projects and programmes for 25 years helping groups living with and without risk of exclusion in more than 90 countries around the world. The positive values promoted by sport and a pioneering teaching methodology have made the Foundation a reference in social sports schools, campuses, clinics and other social sports programmes involving more than one and a half million people on five continents.