NEWS | 30/04/2021The Real Madrid Foundation is launching a limited series as a solidarity product and only 40 units of each of the 7 models will be made.
Iker Casillas, assistant to the general director of the Real Madrid Foundation, visited the A LA PAR Foundation's employment workshops to learn about the place where the exclusive handcrafted wooden trays are made. The Real Madrid Foundation, in collaboration with this institution, is now launching these trays in a limited series made with original posters from the club's historical archive.
This initiative is part of the line of innovation and diversification of activities that contribute to the sustainability of the Real Madrid Foundation's socio-sporting projects around the world, it was initiated after the pandemic with the Real Madrid Historical Heritage Centre, after the success of the production of the light boxes.
Each tray, featuring the illustration of the original poster, is delivered with the other half of the original poster. It will be serialised and includes the certificate of authenticity and origin of the poster used in each case. These trays are 100% handcrafted and are made in the A LA PAR Foundation's carpentry and decorative painting workshops by workers with intellectual disabilities. One of the strengths of these supported employment workshops is the manufacture of furniture and accessories for the home. These items have always been among the most in-demand products in its solidarity production, with nearly 300 professionals with intellectual disabilities being employed in the workshops.
The exclusive Real Madrid Foundation and A LA PAR Foundation trays will be available for purchase in the online charity shop at www.fundashop.es. This line of vintage Real Madrid poster trays will only be available for a limited time and while stocks last.
Illustrations and photos from the 1990s
280 trays will be produced in this first edition, in limited series of no more than 40 units of each of the posters chosen specifically for this purpose, including three of those made for the club by the illustrator Roncero and printed at the Chulilla y Ángel printing company between 1960 and 1984. There will also be three other models featuring a photograph corresponding to the poster design line of the early 1990s.
These trays are part of the Real Madrid Foundation's range of solidarity products that showcase the vital work done by the club's Historical Heritage Centre, which catalogues, archives and documents all the official articles and materials containing the largest collection of Real Madrid products currently in existence. Through the cataloguing and conservation of posters, shirts and other objects spanning 119 years of the club's history, the new lines of activity have been initiated, ensuring that the history of those who helped forge the Real Madrid legacy continues to contribute to the history waiting to be made.