EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including EA SPORTS™ FIFA, Madden NFL football, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.