NEWS | 21/11/2019Solari presented the campaigns along with the promotion of healthy habits.
The deal will foster the joint activities that the two organisations undertake in terms of healthy lifestyle habits. As well as promoting sports as a way of improving the health of children with asthma, They also strive to promote the prevention of smoking at an early age with the initiative ‘No y punto porque #FumarNoMola’ (literally No, full stop, because #SmokingIsNotCool) as well as promoting the importance of vaccines to eradicate illnesses like malaria.
The deal aims to give out sports scholarships and promote sports as a means for the integration of minors who suffer from neuromuscular and respiratory illnesses that are due to their disabilities. Projects like these take place at the socio-sporting schools created in collaboration with the Ana Carolina Díez-Mahou Foundation and Down Madrid. For the second year running, the campaign is promoting sports for children suffering from asthma, something which is also being promoted at the socio-sporting schools run by the Real Madrid Foundation.
Cristina Henríquez de Luna highlighted the importance of the deal: "It helps us to carry out our mission: to help people do more, feel better and live for longer. Promoting healthy habits among the youngest members of society is the best way to fight off future illnesses now.” Solari added: “We are a team with a common aim: to better the lives of children who unfortunately suffer from respiratory diseases”.
Initiatives of the Foundation and GSK
The Real Madrid Foundation works on more than 1050 projects and socio-sporting activities for education each season in more than 100 countries with more than 100 000 participants, the majority of whom are young people at risk of social exclusion. These young people are the target beneficiaries for the healthy habits campaign, in collaboration with GSK here in Spain.