NEWS | 11/12/2020
The link-up with the brand, which is a global leader in well-being technology, seeks to enhance the players' performance.Real Madrid and Therabody have announced an agreement that sees the leading well-being technology brand become an official club sponsor. This partnership aims to improve player performance whilst creating a culture of well-being across Real Madrid's community of professionals and fan base.
"We're delighted to be welcoming Therabody as an official Real Madrid sponsor. This link-up is between two globally recognised brands that share a common interest in the care for professional athletes. Therabody excels on account of its innovative and scientifically tested well-being solutions, which will allow us to speed up our progress with our well-being programmes, not only amongst our players but across our extensive Real Madrid community too", commented Real Madrid's director of institutional relations, Emilio Butragueño.
Meanwhile, Therabody founder and director, Jason Wersland, declared: "Real Madrid is famous throughout the world for its excellence, both on and off the pitch, and is renowned for applying some of the most innovative injury recovery protocols. It's an honour to help the club".
The partnership between the two organisations will see the latest Theragun devices used in training sessions, whilst the players from the men's and women's teams will be able to access them themselves with the guidance of the Therabody app. The players will also be able to make the most of the educational and investigation programmes run by the Therabody University and its network of health and physical conditioning professionals, enabling both parties to learn and obtain information that will allow for even greater innovation.
"We're delighted to be welcoming Therabody as an official Real Madrid sponsor. This link-up is between two globally recognised brands that share a common interest in the care for professional athletes. Therabody excels on account of its innovative and scientifically tested well-being solutions, which will allow us to speed up our progress with our well-being programmes, not only amongst our players but across our extensive Real Madrid community too", commented Real Madrid's director of institutional relations, Emilio Butragueño.
Meanwhile, Therabody founder and director, Jason Wersland, declared: "Real Madrid is famous throughout the world for its excellence, both on and off the pitch, and is renowned for applying some of the most innovative injury recovery protocols. It's an honour to help the club".
The partnership between the two organisations will see the latest Theragun devices used in training sessions, whilst the players from the men's and women's teams will be able to access them themselves with the guidance of the Therabody app. The players will also be able to make the most of the educational and investigation programmes run by the Therabody University and its network of health and physical conditioning professionals, enabling both parties to learn and obtain information that will allow for even greater innovation.