NEWS | 15/09/2020On July 16th, when the side won the 34th league title, Real Madrid generated more than 16 million interactions on Twitter, Instagram and Facebook and an average of 74,192 per publication.
Real Madrid are the top performing team on social media among the five major European leagues: La Liga, Premier League, Serie A, Bundesliga and Ligue 1. Over the 2019/20 season, they averaged 38,687 interactions per post. No other club achieved better results on Facebook, Instagram and Twitter. Among the ten with the highest average interaction per post were the champions of Serie A (Juventus), the Premier League (Liverpool) and Ligue 1 (Paris Saint-Germain).
Instagram has continued to be a valuable channel for Real Madrid to interact with its fans. Between 1 August 2019 and 21 July 2020, the club's account on this social network averaged 929,169 interactions per publication, helping it to top the overall ranking of the major leagues.