Real Madrid and Microsoft present the interactive audio guide for visitors on the Bernabéu Tour
"Thanks to the technology we will offer an even richer experience for our visitors”, said Emilio Butragueño.
Microsoft is a technological giant that since 1975 has consolidated its position as an industry leader year after year in the development, manufacture, licensing and production of software and electronic equipment. Their most well-known and widely used products are the Windows operating system and the office suite of desktop applications and servers, Microsoft Office.
The company’s headquarters are in Redmond, United States. Almost 130,000 people worldwide work for this great corporation, helping individuals and enterprises reach their true potential.
Real Madrid and Microsoft announced a pioneering digital alliance in the world of sport in 2014, the objective of which is to bring the club closer to its millions of fans across the globe with the use of a gigantic digital platform. The club’s players and technical staff currently use one of the company’s stellar products, the Surface Pro 3 tablet.
The players posed for photos with the winners of a promotional offer run by the club's technology partner at its leading New York store.
Toni Kroos, Jesé and Mateo Kovacic attended the event at the Santiago Bernabéu.
The Microsoft convention highlighted the fact that the Whites are a real benchmark worldwide.
“We seal a powerful alliance and the creation of a gigantic digital platform capable of changing the relationship of millions of fans with Real Madrid,” said Florentino Pérez.
“This marks the beginning of a new form of connecting the Real Madrid spirit throughout the world”, declared Florentino Pérez.
The App, developed with Madrid at its core and using Microsoft technology, keeps growing.
They interacted with supporters from all over the world during the Microsoft-organised event in the Santiago Bernabéu's presidential box.
A tutorial was held in Ciudad Real Madrid to demonstrate the Surface as a working tool.