Real Madrid named most valuable football club brand in the world for the second year in a row - and the strongest for a fourth successive year - according to Brand Finance
The ‘Football 50-2025’ report gives our club a brand value of 1.921 billion euros and a strength rating of 94.9 out of 100.
Real Madrid is, for the second year in a row, the most valuable football club brand in the world, as well as boasting the strongest brand for a fourth year on the bounce, according to the Football 50-2025 report, published by Brand Finance. Our club's brand value has risen by 14% to set a new record of 1.921 billion euros.
The Brand Finance report highlights that “record revenues achieved over two consecutive seasons, and the continuous increase in brand value, underline the strength of the Real Madrid brand, and reflect the fundamental role played by a solid, valuable brand in sustaining long-term growth. Real Madrid leads global markets as the favourite team among fans around the world."
Strongest brand in football
Brand Finance also determines the strength of brands through a range of metrics which assess marketing investment, brand stakeholder equity, and business performance. In this area, Real Madrid maintains top spot for a fourth consecutive year, receiving a score of 94.9 out of 100, and the best possible AAA+ rating.