NEWS STORY. 20/07/2022
Real Madrid and Cantabria Labs have signed a sponsorship agreement for the next three years. This partnership will have a global scope and covers the men's and women's football first teams. The objective of the deal is to raise awareness of the Cantabria Labs brand and the products of its Heliocare, Endocare and Elancyl lines.
"We're delighted to welcome the Cantabria Labs family due to all the values that unite us. They are also leaders in the dermatology prescription market, which is why we're confident that we have the best allies", explained Emilio Butragueño, Real Madrid's Director of Institutional Relations.
Speaking at the signing of the agreement, Cantabria Labs Managing Director and CEO Susana Rodríguez added: "At Cantabria Labs, we are committed to protecting the skin in order to celebrate life. Through our collaboration with Rafa Nadal, we have seen that sporting values can be combined with health values to promote better habits. By working with Real Madrid, we not only boost our impact, but the team values of Real Madrid also resonate with us as a company".
"Being number one involves a mindset of non-conformity, bravery and collaboration, consistent with our traditional values of innovation, entrepreneurship, and proximity. Teaming up with Real Madrid ties us to excellence, reaffirms our passion and allows us to share it with even more people. Together with Real Madrid's fans and family, it's impossible for us not to believe, fight, aspire... Ultimately, to continue to be what we are, successful dreamers".
Cantabria Labs' president, Juan Matji, commented: "For a family business like Cantabria Labs it's a dream come true to join Real Madrid. Such is the story of our company, fulfilling the dream of two people who had aspirations to take skin health care to the next level. There are now more than a thousand of us in Cantabria Labs, all over the world, working together with the same aspiration, to improve every day and continue to grow".
The Spanish company is present in more than 85 countries and has reached milestones such as discovering and developing oral sun protection more than 25 years ago, making it the market leader in Europe. Cantabria Labs, with its innovative products and entrepreneurial spirit, is now a benchmark brand in dermatological prescriptions in Europe (leader in Spain, Italy and Portugal) and seeks to improve people's health and quality of life.
Video.Real Madrid and Cantabria Labs unveil their sponsorship agreement