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Firma Fundación Real Madrid

Pharmaceutical firms Ipsen and Janssen become Foundation sponsors

NEWS | 28/11/2019

The Foundation has signed up to the 'Que no te pille fuera de juego' (Don't be caught offside) campaign to raise awareness about prostate cancer.
The executive vice-president of the Real Madrid Foundation, Enrique Sánchez, and Real Madrid's director of institutional relations, Emilio Butragueño, today came together at the Santiago Bernabéu to welcome the executives from the Ipsen and Janssen laboratories in Spain: Ana Peiró, medical director at Ipsen Pharma; and Ramiro Negral, head of Oncology and Haematology at Janssen, to unveil the sponsorship partnership between the pharmaceutical companies and the Real Madrid Foundation's socio-sporting projects.

This new link-up involves the socio-sporting programmes for adults. More specifically, it concerns the physical activity scheme led by the Real Madrid Foundation across the Community of Madrid for those aged over 65. The initiative promotes the practise of sport and a healthy lifestyle, with over 300 men and women benefiting from the programme. In addition, the Foundation has signed up to the Que no te pille fuera de juego (Don't be caught offside) campaign, which seeks to raise awareness about prostate cancer across society and highlight the importance of an early diagnosis with this illness.  
In his address, Emilio Butragueño sought to underline the importance of promoting healthy lifestyle habits as a part of the Foundation's mission in all of its projects, which involve various different sectors of society: "Promoting health and the prevention of illness is vital to creating societies with a better future. Prostate cancer, although only something that affects men, impacts on society as a whole".

This partnership also includes the physical activity scheme for over-65s, which is run throughout the Community of Madrid.

Meanwhile, Ipsen Pharma's medical director commented that: "Prostate cancer is a type of cancer that may not present any symptoms in its initial stages, on top of that there's also the lack of visibility it suffers in today's society. That's why it's vital that we join forces and work together to raise awareness about the importance of an early diagnosis, with initiatives like the one we're presenting here today".

For his part, the head of Oncology and Haematology at Janssen noted: "Through this agreement with the Real Madrid Foundation, we aim to give prostate cancer visibility, raise awareness about the importance of an early diagnosis, whilst contributing and promoting men's healthcare and active ageing".
Que no te pille fuera de juego campaign
Each year, over 30,000 cases of prostate cancer are diagnosed in Spain, making it the most common form of cancer amongst males in Spain. Early diagnosis is key to improving the chances of a cure and that's why it's so important that men over the age of 50 visit the urologist for  regular checks.