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Firma Fundación Real Madrid con Genesis Care

The Real Madrid Foundation and GenesisCare renew their commitment to promote active and healthy ageing

NEWS | 24/10/2019

The programme has benefitted more than 250 people over the age of 65.
The Real Madrid Foundation and GenesisCare, the leading international company in radiotherapy, have renewed a deal to carry out an active and healthy ageing training programme for the elderly. These activities, which have benefitted more than 250 people over the age of 65 at the Real Madrid Foundation, look combat anything that stops people maintaining normal physical activity, especially the elderly.
Emilio Butragueño, director of institutional relations at Real MadridEnrique Sánchez, executive vice president of the Real Madrid Foundation; Conrado Briceño, CEO of GenesisCare Spain and doctor Escarlata López Ramírez, medical director of GenesisCare Spain, were all in attendance at the renewal event.
Butragueño: “Improving the quality of life of our elderly”
Butragueño spoke about how this kind of commitment has been made: "Improving the quality of life of the elderly so that they enjoy these years more is what we aim for moving forward." Conrado Briceño said: “Here at GenesisCare we know that active and healthy ageing in later years has a vital impact on the elderly and, therefore, it boosts the quality of their life. We want to continue with our aims that encourage the elderly to stay active.”

The physical activity programme for the elderly is complimented by a programme on healthy living.

The renewal means the Real Madrid Foundation underpins the sustainability of the socio-sporting activities enjoyed at the Canal de Isabel II facilities in Madrid. The physical activity for adults happens twice weekly and much like last year, will be complimented by talks promoting healthy habits. GenesisCare will take part in the talks, in order to help the elderly enjoy a better quality of life.
Radiation therapy helping those with limited mobility
Radiotherapy fights benign diseases and can alleviate joint pain in 90% of treated patients, thanks to the anti-inflammatory properties the treatment provides.
15-minute radiotherapy sessions do not require sedation, fasting or any kind of special observation after the session, so there is no considerable impact on the patient's day to day life. This treatment is therefore useful for active aging, preventing pain that obstructs movement and the day-to-day life of many people over the age of 65, which would in turn prevent their physical activity, which is key for quality of life.