Firma de renovación de convenio entre la Fundación Real Madrid y Liberbank

Real Madrid Foundation and Liberbank renew collaboration agreement

NEWS | 20/05/2021

The club's official bank has supported a number of the Foundation's socio-sporting project for the past nine years.
The Real Madrid Foundation and Liberbank have renewed their collaboration agreement for a ninth season. The ceremony held to sign the agreement was attended by Enrique Sánchez, the Foundation’s executive vice-president; Ana Echenique, director of institutional relations and communications at Liberbank; and Álvaro Arbeloa, Real Madrid ambassador.

Since the 2012/13 season, Liberbank has been supporting several of the Foundation’s socio-sporting projects for the integration of socially disadvantaged groups through football, such as the socio-sporting school in Quinta de Asturias and the programme run at the Villabona (Oviedo) and Ocaña II (Toledo) prisons. These programmes have now been running for over a decade in 23 centres in conjunction with the General Secretary of Prison Institutions. Thanks to the agreement with Liberbank and other institutions, each year 2,000 inmates receive support for their future integration within society.


During the ceremony, Arbeloa stated that: “Sport is a great tool with which to educate people, integrate groups and promote development cooperation and because we’re aware that you share these values, we hope that this partnership continues for many years”. Meanwhile, Echenique highlighted “the significance of this agreement to promote integration through sport and contribute to creating a society where there is greater solidarity in line with our organisation’s social corporate responsibility policy”.

The link-up between the Real Madrid Foundation and Liberbank sees the Quinta de Asturias socio-sporting school in Madrid train boys and girls aged 5-11 in positive values through football thanks to the grants which are awarded to minors living at risk from exclusion or who are socially disadvantaged.
Charity golf tournament
This year also saw the club’s official bank support the seventh Charity Golf Tournament organised by the Association of Real Madrid Veterans, with the money raised going to the Foundation’s socio-sporting projects as a part of the wide-ranging collaboration between Liberbank and Real Madrid.