Real Madrid is, for the third consecutive year, the most valuable football brand in the world and, for the fifth year, the strongest brand, according to Brand Finance
The ‘Football 50-2026’ report assigns our club a brand value of 2.4 billion euros and a strength score of 95.8 out of 100.
Real Madrid is, for the third consecutive year, the most valuable football brand in the world and, for the fifth consecutive year, the strongest brand, according to the Football 50-2026 report published by the consultancy Brand Finance. The value of our club's brand has grown by 25%, setting a new record of 2.4 billion euros.
In its report, Brand Finance highlights that Real Madrid has become “the first football club to surpass 2 billion euros in brand value in the more than 20-year history of this ranking, after once again achieving record revenues of 1.221 billion euros during the 2025/26 fiscal year, marking the third consecutive year in which the club has set global revenue records in football.”
The Bernabéu Boost
Additionally, the consultancy notes that “Real Madrid strengthened its commercial position thanks to the completion of the Bernabéu renovation. The 2025/26 season marks the first full year in which the renovated stadium has operated at near full capacity, driving significant growth in matchday revenue, hospitality, museums, and tourism.”
The Strongest Football Brand
Brand Finance also determines brand strength through metrics that evaluate investment in marketing, stakeholder brand equity, and commercial performance. In this area, Real Madrid maintains its leadership for the fifth consecutive year with a score of 95.8 out of 100 and the highest rating.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.