NEWS STORY. 17/03/2022
Real Madrid and Cisco have announced a global, multi-year collaboration agreement to make the Santiago Bernabéu one of the most technologically advanced sporting arenas on the planet. The ceremony held to announce the partnership took place at Real Madrid City and amongst those in attendance were Emilio Butragueño, Real Madrid’s director of institutional relations, and Wendy Mars, president of Cisco EMEAR.
As the club’s official technology partner, Cisco will equip the Santiago Bernabéu with the full range of its industry-leading technology, including connectivity and security solutions, a data centre and digital signage. The whole system is designed on a single, smart and converged Cisco network.
The stadium will boast the best wireless connection, based on Wi-Fi 6 technology, to be found in Europe. Over 1,200 access points throughout the Bernabéu will offer a faster and more reliable bandwith to allow fans to enjoy interacting with their devices and applications.
Improved experiences & processes
This link-up will see Real Madrid benefit not only from the full range of Cisco technology solutions, but also the company’s industry experience. Thanks to a single, converging network designed to offer the very best in security, speed and reliability, Real Madrid will be able to offer its fans, both in the stadium and around the world, innovative experiences, whilst also optimising various operational processes within the stadium, including communications and security.
In addition, over 1,000 screens that feature Cisco’s integral IPTV solution, which combines high-definition video distribution with cutting-edge digital signage, will enable the club to enhance fan participation throughout the stadium and generate new entertainment options.
“Thanks to this collaboration agreement with Cisco, a leader in connectivity and content management, the Santiago Bernabéu will be able to share data, voices and videos to anywhere in the world and this will guarantee the widest range of services and an unrivalled spectacle within the world of football”, explained Butragueño.
For her part, Mars also stressed the value of the link-up: “Real Madrid is one of the jewels in the crown in the world of sport. We’re delighted to add a club with such a rich history to the global portfolio of sporting institutions that Cisco works with. We hope to bring the potential of our two global brands together to promote a more connected and inclusive future for the game”.
Meanwhile, Andreu Vilamitjana, director general of Cisco España, commented: “Cisco’s commitment to the digitialisation of the country, which in Spain is overseen through our Digitaliza programme, is now entering the sports industry. Santiago Bernabéu is already reinventing the future of entertainment in sports arenas by offering fans unforgettable experiences and ensuring that content and services are of the highest standards in terms of quality and safety. We’re excited to be teaming up with Real Madrid to take fan interaction to the next level”.
Video.Cisco becomes new Real Madrid technology partner