NEWS | 31/01/2017According to comScore, the company officially responsible for measuring Internet audiences, the official Real Madrid website ended 2016 with better figures than both Manchester United and Arsenal.
Manchester United finished in second place, with 236,000 fewer users. Meanwhile, third in the rackings were Arsenal, with 345,000 less unique users.
Leaders within Spain
According to comScore, Real Madrid's dominance is even greater within Spain, where not only is the Real Madrid website the outright leader, but it quadruples the visits recorded by the second-placed club, F.C. Barcelona. Since April of last year, Real Madrid's clear leadership has remained unfaltering and the gap between the two websites in terms of the numbers of unique users currently lies at 852,000, with Real Madrid enjoying the upper hand.
These excellent audience figures serve to highlight the efforts that Real Madrid have been making to drive the club's digital transformation.