Shaking the world of sports! Kaiyun Sports and the Real Madrid C.F. , one of La Liga giants, have officially reached a strategic cooperation in extension to their existing contract with Kaiyun´s parent company. The two parties will build a global digital brand and create next peak in sports and entertainment.
Byrne Howard, Chief Marketing Officer of Kaiyun Sports, said: Kaiyun Sports is a new digital sports platform and upholds the concept of social responsibility and sports innovation, this cooperation with Real Madrid allows both parties to jointly create news trends in digital sports.