Tata Communications and Footballerista team up with Real Madrid to take the Madridista Premium programme to India

Real Madrid, in collaboration with Tata Communications, a leading communications technology company, and Footballerista Mobile (Suisse) AG, a platform that connects sports legends with fans through unique experiences, have joined forces to launch the Madridista Premium programme in India. This initiative aims to engage over 22 million fans and 11 official supporters clubs across the country, from Kolkata to Kolhapur.

Through this collaboration, fans in India will have a unique opportunity to get closer to our club and enjoy all the benefits of the Madridista community, with a personalised experience. In turn, Real Madrid will reinforce its commitment to building a stronger global community and fostering football culture in one of the fastest-growing markets in the sports industry.

Tata Communications will play a key role in making this project a reality. With its digital fabric, the company will ensure seamless communication and provide channels that connect fans directly with the club. Footballerista, in collaboration with TATA Communications MOVETM, will further enhance this experience through fan interaction and campaigns designed to engage and retain subscribers.

Commenting on the partnership, Emilio Butragueno, the club's Director of Institutional Relations and Real Madrid legend, said: "We are proud to bring the spirit of the Bernabeu to India. This partnership is not just about digital innovation, but about connecting Real Madrid with its fans in India." Marco Bujvelds, Vice President, Tata Communications MOVETM, said: "With this project, our digital fabric is building a stage for Real Madrid fans in India to feel even more connected to their favourite team by supporting them from afar."

For more information on the Madridista Premium programme in India, visit https://youlovesport.in/