Real Madrid launches the Official Memorabilia Portal, bringing together the memories and emotions of the Santiago Bernabéu

Real Madrid launches the Official Memorabilia Portal, the place where our members and fans can discover the club's history and take home memories as exciting as those of the Santiago Bernabéu. Realmadrid.com hosts this unique space with more than 100,000 items from our legendary stadium, which is undergoing the most profound transformation in its 75-year history.

The first items that will be available for purchase on the Official Memorabilia Portal will be the old seats from the stands, which will be transformed and personalised through an innovative and creative digital experience. Members, season ticket holders and Madridistas Premium will have priority in the selection of these seats with very special conditions.

This initiative has been conceived using a sustainable approach, reusing the 80,000 replaced seats will prevent more than 100 tonnes of plastic from having a negative impact on the environment. The customised seat bases will be made with a special 3D printed design using 100% recycled plastic.

The profits generated by this exclusive programme will go to the education for social development and social inclusion projects in which the Real Madrid Foundation works for the integration of minors at risk of exclusion and socially disadvantaged groups. Our Foundation is the largest private organisation in the world in integration through sport. It is active in 95 countries, serving 100,000 people through 1,250 projects and activities.