The Real Madrid Foundation and Janssen unveil the campaign 'Don't get caught offside'
The aim of this project is to promote the prevention of prostate cancer and the development of active ageing.
Real Madrid's Director of Football, Santiago Solari, welcomed Ramiro Negral, Director of Oncology at Janssen Spain, to Real Madrid City in order to renew the collaboration of the campaign 'Que no te pille fuera de juego' Don't get caught offside. The objective of this campaign is to fight prostate cancer and foster active ageing through the Real Madrid Foundation's physical activity programme for the elderly.
This collaboration between the two organisations, which is now in the fifth consecutive year, is intended to raise awareness of the early detection of prostate cancer, emphasising the importance of check-ups in men from the age of 50 onwards, and before this in those men with a history of the disease or with high risk factors. Prostate cancer is the most common type of cancer in men and will affect an estimated one in five men at some point in their lives.
November, awareness month
The campaign launches in November each year, the traditional month for raising awareness about men's health in general and prostate cancer in particular. The initiative will be extended through messages for the five million followers of the Foundation's social networks until 11 June 2023, which will coincide with World Prostate Cancer Day. A tribute match will be held on that date in collaboration with the Real Madrid Veterans Association.
Solari stressed that prevention in terms of health involves practising moderate exercise o
The importance of early detectionn a weekly basis: "Sport is health and regular check-ups are just a form of control". Early detection, which is crucial for the prognosis of prostate cancer, is the aim of promoting annual check-ups for adults. Ramiro Negral said: "As a healthcare provider, we are aware that our commitment to society goes beyond the development of innovative solutions that enhance people's lives; so we are proud of this alliance with the Real Madrid Foundation to jointly launch this awareness-raising campaign to men and to society as a whole".
Prostate cancer occurs due to uncontrolled cellular transformation of prostate cells with malignant behaviour. Every year around 30,000 new cases of prostate cancer are detected in Spain, and the chances of a cure increase when it is detected early. The chances of survival at five years are 96.8% and remain at 95% over the following 10-15 years.
This collaboration between the two organisations, which is now in the fifth consecutive year, is intended to raise awareness of the early detection of prostate cancer, emphasising the importance of check-ups in men from the age of 50 onwards, and before this in those men with a history of the disease or with high risk factors. Prostate cancer is the most common type of cancer in men and will affect an estimated one in five men at some point in their lives.
November, awareness month
The campaign launches in November each year, the traditional month for raising awareness about men's health in general and prostate cancer in particular. The initiative will be extended through messages for the five million followers of the Foundation's social networks until 11 June 2023, which will coincide with World Prostate Cancer Day. A tribute match will be held on that date in collaboration with the Real Madrid Veterans Association.
Solari stressed that prevention in terms of health involves practising moderate exercise o
The importance of early detectionn a weekly basis: "Sport is health and regular check-ups are just a form of control". Early detection, which is crucial for the prognosis of prostate cancer, is the aim of promoting annual check-ups for adults. Ramiro Negral said: "As a healthcare provider, we are aware that our commitment to society goes beyond the development of innovative solutions that enhance people's lives; so we are proud of this alliance with the Real Madrid Foundation to jointly launch this awareness-raising campaign to men and to society as a whole".
Prostate cancer occurs due to uncontrolled cellular transformation of prostate cells with malignant behaviour. Every year around 30,000 new cases of prostate cancer are detected in Spain, and the chances of a cure increase when it is detected early. The chances of survival at five years are 96.8% and remain at 95% over the following 10-15 years.