Real Madrid wore a special edition jersey against Juventus in support of the Foundation
Adidas has designed a kit that combines North American and Porto Rican pop art on the shirt numbers, inspired by the artist Sen2, to raise awareness of the social educational projects.
The Real Madrid players wore a unique charity jersey in their final clash in the United States against Juventus in Orlando.
The special edition jersey is the away kit, combined with 1950s US pop art and the vibrant street art of Puerto Rico, inspired by a painting by Sen2 Sandro Figueroa, as part of adidas' “artist pack” initiative.
This unique version aims to raise awareness of the social sports projects run by the Real Madrid Foundation around the world aimed at integrating vulnerable young people through educational sports. The work is supported by the sponsorship of the Foundation's eLearning platform, Sport Values Academy TV.
Visibility of the social sports projects
As part of its sponsorship of Real Madrid and support for the Foundation's educational programs, adidas has developed the 'artist pack' project for the launch of the new kit. The initiative recruits international artists to give visibility to the Real Madrid Foundation's social sports projects and schools in different countries. It helps fund the creation of street art that will later be auctioned to ensure the sustainability of the projects. 'Artist pack' began on June 26, with the Mexican artist News Itzel Nájera, to support the social sports school run by the Real Madrid Foundation and the NGO CESAL in Oaxaca, Mexico.
Charity auction
This time, a painting by the artist Sen2 will be put up for auction to help fund the Foundation's 13 social sports schools across the US, which are run in collaboration with local entities and NGOs in Colorado, Florida, Massachusetts and Virginia. The organizations serve first and second-generation immigrant children and young people from disadvantaged backgrounds, turning sport into an instrument for social inclusion through value education.
The Real Madrid Foundation carries out more than 1,250 social sports activities, programmes, projects and schools in more than 90 countries aiming to deliver education, cooperation in development and social inclusion of more than 100,000 girls, boys and young people at risk of exclusion.
The special edition jersey is the away kit, combined with 1950s US pop art and the vibrant street art of Puerto Rico, inspired by a painting by Sen2 Sandro Figueroa, as part of adidas' “artist pack” initiative.
This unique version aims to raise awareness of the social sports projects run by the Real Madrid Foundation around the world aimed at integrating vulnerable young people through educational sports. The work is supported by the sponsorship of the Foundation's eLearning platform, Sport Values Academy TV.
Visibility of the social sports projects
As part of its sponsorship of Real Madrid and support for the Foundation's educational programs, adidas has developed the 'artist pack' project for the launch of the new kit. The initiative recruits international artists to give visibility to the Real Madrid Foundation's social sports projects and schools in different countries. It helps fund the creation of street art that will later be auctioned to ensure the sustainability of the projects. 'Artist pack' began on June 26, with the Mexican artist News Itzel Nájera, to support the social sports school run by the Real Madrid Foundation and the NGO CESAL in Oaxaca, Mexico.
Charity auction
This time, a painting by the artist Sen2 will be put up for auction to help fund the Foundation's 13 social sports schools across the US, which are run in collaboration with local entities and NGOs in Colorado, Florida, Massachusetts and Virginia. The organizations serve first and second-generation immigrant children and young people from disadvantaged backgrounds, turning sport into an instrument for social inclusion through value education.
The Real Madrid Foundation carries out more than 1,250 social sports activities, programmes, projects and schools in more than 90 countries aiming to deliver education, cooperation in development and social inclusion of more than 100,000 girls, boys and young people at risk of exclusion.