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Real Madrid Foundation attends III Encuentro Profesional en el Sur conference

Alongside Interactvty, they unveiled the eLearning platform Sport Values Academy TV.
Real Madrid Foundation attends III Encuentro Profesional en el Sur conference
NEWS.
The Real Madrid Foundation and its technology partner Interactvty, have visited Cordoba to present their eLearning platform Sport Values Academy TV at the III Encuentro Profesional en el Sur, a conference which brings together experts in marketing, communication, public relations and protocol. The event, hosted by the Public Relations and Protocol Association of Cordoba, deals with the digital transformation process currently underway in the marketing and communication sector and its implications in different areas of society.

The Real Madrid Foundation's single-channel educational platform was recently recognised at the Samsung Top Development Awards and is accessible by anybody from any device with an internet connection. Developed by Interactvty thanks to the support of adidas, it allows the Foundation's videos, content, workshops, courses and activities to be freely available worldwide.

Philosophy Filosofía
Based on the Real Madrid Foundation's general philosophy of educational entertainment and the For a Real Education: Values and Sport methodology, it's fundamentally aimed at educators, sports coaches and parents. It also includes content designed for the beneficiaries of the social sports schools and any other person interested in sport as a tool for an education in values, developmental cooperation and social inclusion.