All of the work is aimed at optimising the spectator experience and the commercialisation of new revenue streams.
THE REDEVELOPED STADIUM WILL OFFER A WRAPPED, UNIQUE, STATE-OF-THE-ART LOOK
Our visits to the Santiago Bernabéu will offer improved levels of satisfaction, with new access routes, new spaces and improved evacuation routes. In the stands and the inside of the stadium, fans will have access to the very latest services on offer at sporting and entertainment events to guarantee their comfort (technology, catering, security, etc).
The redeveloped stadium will offer a wrapped, unique and state-of-the-art image, an outer surface featuring strips of steel and lines of varying lengths that will allow images to be illuminated and projected. The stadium will also feature a fixed and a retractable roof over the playing surface to ensure that all seats are covered.
Security, comfort & accessibility
The improvements and the modernisation of the access and circulation routes and the evacuation systems thanks to the installation of new access gates, escalators and lifts will make the Santiago Bernabéu a modern and more accessible arena. Supporters will benefit from more comfortable access routes and circulation corridors that will enable swifter entry and exit and avoids large crowds in the build-up to games and at the full-time whistle.
The demolition of the shopping centre and the construction of the two new towers on the Paseo de la Castellana will allow for more access routes and access gates, new ramps, escalators and lifts. Spectator movement will be made more fluid and comfortable thanks to the installation of new escalators, such as those to be found on the side of the Castellana and Padre Damián that reach the stadium’s highest point.
A new stand will be built on the east side of the stadium with capacity for almost 3,000 fans. This stand will be used to rehouse fans from the other areas of the stadium, in which the access routes will be made more comfortable, whilst the existing capacity will be maintained.
The architectural barriers will be removed from all of the access routes, both on the inside of the stadium and around it, and 800 new seats will be installed to ensure that those with different capacities can enjoy the stadium without any limitations.
Thanks to the new fixed and retractable roof, which can be removed in 15 minutes, all of the seats will be covered from the rain, meaning that all of the club members and spectators will benefit from this new feature, which will also improve the levels of climatic comfort.
The installation of the new roof on the Santiago Bernabéu will result in a unique atmosphere for club members and all spectators in general. The sound, the verticality and the height of the stadium will make attending a match a unique experience within world football for club members and supporters alike.
New spaces, more revenue streams
The relocation of the club’s offices to the new building at Real Madrid City will allow us to introduce new entertainment and leisure activities in the spaces left behind on the overhang of the side of the Castellana and the new structure on calle Padre Damián.
We will enhance the commercial offering to increase revenue streams. We will be opening two Real Madrid stores that will offer a whole range of branded products. We will offer digital sales points to sell products made by the leading electrical and consumption brands to turn the public spaces into an essential shop window for the latest world releases in cutting-edge technology.
The new Bernabéu will also offer unique hall spaces with convention rooms for events, congresses and large meetings and will cater for both corporate events and third-party gatherings. It will be a space that is available 365 days a year
A fascinating digital experience
Club members and the rest of the stadium spectators will enjoy a truly digital experience from their vantage point, which will feature new seats, and throughout all areas of the stadium.
The Tour Bernabéu will undergo a massive extension in the Castellana area and feature a far larger area, whilst a new interactive museum will be opened featuring the latest in virtual reality technology in the Padre Damián area. Meanwhile, the Tour Bernabéu experience will also be expanded, with the launch of a panoramic tour around the whole perimeter of the stadium’s outer wall and a new leisure and catering offering to include a wide range of restaurants and gastronomic experiences.
The stadium’s technological architecture will be completely renovated to bring the full range of digital services to the sporting event and the associated activities and offer the latest technological innovations in communications, lighting and stadium security. The stadium will also boast an indoor space for e-sports and an amazing 360-degree video scoreboard will be installed, whilst LED panels will wrap around the first and second tiers.
Operationality & logistics
In an effort to improve the operationality and logistics of the Santiago Bernabéu, a car park is being built, along with a logistic zone.
The new underground car park will be able to house up to five mobile TV broadcasting units, which currently park in the Castellana area two hours prior to games. This causes disruption in the area and this will become a thing of the past. In addition, the team coaches will have direct access to the new car park.
The car park, which will feature 450 spaces, will also be the access route for the large lorries that transport goods for the events held in the new Bernabéu (concerts, fairs, sporting events etc.,). These vehicles will be able to access the pitch via a new link tunnel that will end in the new folding stand with an arch measuring over five metres high.
Access to the car park will be via two points, the first of which is via the Plaza de los Sagrados Corazones, whilst the second is via Concha Espina. The first access route is for both large-, medium- and small-sized vehicles and will also be used by the TV broadcasting mobile units and the lorries that are heading for the loading and unloading dock. The access route via Concha Espina will be exclusively for the entry of cars and ambulances to gain access to the stadium car park.
The new car park will offer access to the logistics tunnel, which is being built around the outside of the stadium. The tunnel will feature vertical communications to ensure that all areas of the stadium are suitably supplied. The tunnel will ensure easier and more direct access to supplies for the stadium's bars, restaurants, VIP areas, toilets, services and first aid points. The goods will come through the tunnel and reach the new car park, before being distributing them efficiently throughout the rest of the stadium. This system will avoid noise pollution and disturbances for the residents who live in the area surrounding the stadium.
In addition to the improvements in terms of energetic sustainability offered by the new roof and the wrapped outer surface, the stadium will promote energetic efficiency and environmentally friendly measures, with the use of materials with low toxicty levels, the application of systems to reduce water consumption, the use of renewable energy and energy saving measures, as well as systems to control the lighting and air conditioning systems, etc.
The current lighting systems in the inside areas will be replaced and consumption levels will be reduced through the use of new technology to improve the security and visual comfort and avoid light pollution in the areas around the stadium.