Real Madrid Graduate school – Universidad Europea and Clemson University announce collaboration agreement

The Real Madrid Graduate school – Universidad Europea and Clemson University have announced a new collaboration that offers students from the US university a unique international experience in Madrid. The partnership presents an exceptional opportunity for students to gain valuable, practical knowledge in the fields of communication, business, and leadership, from one of the world’s most iconic brands: Real Madrid.
The collaboration agreement includes spring and fall programs, each consisting of four courses and a business plan, totalling 15 credits. There will also be a seven-week summer program that includes two courses, totalling 6 credits. The course covers key areas such as “Technical Management in Sports Organisations,” “Commercialisation and Marketing for Sports,” “Management of Major Events and Sports Venues,” and “Techniques and Commercial Management.”
Business Plan
One of the program’s highlights is the “Business Plan” course, which sees students collaborate on projects with prestigious companies associated with the Real Madrid Graduate school – Universidad Europea. These projects offer a unique international perspective, fostering students’ business skills and allowing them to apply the school’s core values: ELITE (Entrepreneurship, Leadership, Integrity, Teamwork, and Excellence). The goal is to educate future leaders who embody Real Madrid’s ethical standards and historical values.
The Real Madrid Experience
All programs include involvement in the Real Madrid Experience. This exclusive annual event features conferences with prominent figures from the sports world, covering topics such as marketing, digital transformation, venue management, etc. Students also visit Real Madrid’s facilities and other locations in Madrid, helping them gain a comprehensive understanding of different business models.
Butragueño: “This program offers a unique international educational experience”
Emilio Butragueño, Real Madrid's Director of Institutional Relations and director general of the Real Madrid Graduate school – Universidad Europea, highlighted the importance of this collaboration: “We are delighted to join forces with such a prestigious institution as Clemson University. This program offers a unique international educational experience, combining courses in South Carolina and Madrid with insights from leading professionals in the sports field. We are confident that this initiative will greatly benefit our students’ professional development and have a substantial impact on their career paths.”
Bob Barcelona, Ph.D., Chair of the Department of Parks, Recreation and Tourism Management in the College of Behavioral, Social and Health Sciences at Clemson University, who oversees the university’s Sport Management and Sport Tourism programs, reflected: “This partnership offers a unique opportunity to broaden our students’ global perspectives, providing exceptional educational experiences that align with the Clemson Elevate initiative’s goal of delivering the nation’s best student experience.”
“By working closely with renowned professionals from the world’s most important football club, our students will gain insights into the sports industry, enhancing both their understanding and future career prospects. This collaboration will foster growth, learning, and intercultural exchange, enriching the Clemson community as a whole.”