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Real Madrid is world's most valuable and strongest football brand according to Brand Finance report

NEWS STORY. 24/05/2022

The Football 50 2022 report quotes our club's brand value to be €1.5 billion and highlights that we have retained our place at the top of the standings for a fourth consecutive year.

According to the Brand Finance Football 50 2022 report, Real Madrid is the world’s most valuable football brand for a fourth consecutive year. Our club’s brand value has increased to €1.5 billion, placing it ahead of Manchester City (€1.3bn) and Barcelona (€1.3bn) in the standings.

In its report, Brand Finance notes that, “Real Madrid’s increase in brand value this year was driven by a combination of improved brand strength and a positive revenue trajectory. The brand has strong opportunities to grow alongside international transfers and sponsorship opportunities.”
The club also boasts the world’s strongest football brand. Brand Finance also determines the strength of brands through metrics that evaluate marketing investment, stakeholder equity and business performance. In this ranking, Real Madrid earned a Brand Strength Index score of 94.0 out of 100 and a brand rating of AAA+, which places the club ahead of Liverpool (92.9) and Barcelona (92.1)

2022 ranking of most valuable football club brands 

POSITION              CLUB
1 Real Madrid 1.5
2 Manchester City 1.3
3 Barcelona 1.3
4 Liverpool 1.3
5 Manchester United 1.3
6 Bayern Munich 1.1
7 PSG 1.0
8 Tottenham 0.9
9 Chelsea 0.9
10 Arsenal 0.8

2022 ranking of strongest football club brands
1 Real Madrid 94.0
2 Liverpool 92.9
3 Barcelona 92.1
4 Manchester United 92.0
5 Bayern Munich 88.6
6 Manchester City 87.7
7 Juventus 86.1
8 Arsenal 85.9
9 Chelsea 84.7
10 Tottenham 83.1