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Daktronics become new official Real Madrid sponsor

NEWS STORY. 28/04/2022

They will provide the 360-degree video scoreboard and the fascia which will run around the first level of the Santiago Bernabéu stadium.

Real Madrid and Daktronics have announced a global multi-year collaboration agreement which will see the world-leading audiovisual systems provider supply the 360-degree video scoreboard, as well as the fascia (the LED screen band that will run right the way around the first level of the stadium) set to be installed at the Santiago Bernabéu. The event took place at Real Madrid City and was attended by the club's Director of Institutional Relations Emilio Butragueño and Daktronics Regional Manager Iván del Río.

Thanks to the alliance, Daktronics will design, manufacture and install a system comprising over 3,700 square metres of LED screens in the stadium, alongside Legaz Arquitectura e Ingeniería, their installation and maintenance partners.

“As part of the process to decide on the design to be implemented, several different ideas and formats were assessed and considered and many existing projects were studied, until we arrived at the Halo 360 degree solution. This LED-screen configuration will ensure the Santiago Bernabéu is at the forefront of technology, on a level with the greatest stadiums around the world. The screens will allow Real Madrid to provide unique experiences both at their competitions and in the stadium's various other uses going forward", said Iván del Río, Daktronics Regional Manager.

Video.Daktronics become new official Real Madrid sponsor

The 360-degree video scoreboard combines 18 LED screens both inside and at the back. It's set to become a crucial element of the match-day experience as well as at any other events held at the stadium. The interior corners will be fitted with screens that will allow curving of the image to offer a continuous, uninterrupted view of all the digital content on display.

Every one of the screens will boast 13HD pixel resolution to deliver top class image clarity and contrast from every seat in the house. They will allow the projection of a single large image or several areas of different content, including live video, instant replays, statistics, graphics, animations and sponsorship messages.

Daktronics will also be installing their Show Control solution as part of the package. This industry-leading system provides a combination of screen control software, video processing, data integration and playback hardware which comes together to form an easy-to-use production suite.