El Real Madrid, una historia de solidaridad: campañas benéficas

Real Madrid's tale of solidarity: charity campaigns

NEWS | 18/04/2020

A spirit that remains intact 118 years on from the club's foundation.
The Real Madrid Foundation is currently leading the club's social outreach efforts under the framework of Real Madrid's social corporate responsibility programme. The club is seeking to pay society back for the affection received, which is what has made the club so great throughout its 118-year history. During this extraordinary period that the world is experiencing, Real Madrid are, once again, showing support for the most needy members of our society after having rolled out a project in Madrid for the supply and distribution of strategic medical supplies in the battle against the COVID-19. pandemic, an initiative where we can all do our bit. 

The history of madridismo is full of examples where a supportive spirit has come to the fore. The earliest of these and which the clubs has photo record of are the initiatives carried out with the Red Cross, a collaboration that featured in the Spanish comedy, Tres de la Cruz Roja. The staging of the annual Día de la banderita has now virtually become a regular fixture. This event goes back to the days when Santiago Bernabéu's wife, María Valenciano, took part and is still celebrated today. 

Real Madrid and the High Court for Sport (CSD) have set up a large healthcare supplies centre at the Bernabéu.

The collaboration with the Spanish Red Cross has been extended over the course of the past decade with the Corazón Classic Match, which raises funds for needy children and the running of common socio-sporting projects to cater for the homeless and minors living in vulnerable situations across Spain. This collaboration is similar to the campaign against cancer, which involves various organisations, including the AECC (Spanish Association Against Cancer), Make a wish, Pequeño Deseo and Juegaterapia.
International reach
For the past 22 years, the Foundation has coordinated Real Madrid's solidarity work to assist the most needy in the world. The institution runs over 1,000 projects across 100 countries and caters for over 100,000 participants. Once again, the club's supporters have shown just what a great team we are and have become the 12th man to fill the Bernabéu with shows of solidarity.

Make a donation towards the purchase of medical supplies through the following Real Madrid Foundation account: ES17 2100 5731 7802 0032 0934.

Let's fill the Bernabéu with shows of solidarity by calling 900 100 688 or writing to Covid19donaciones@corp.realmadrid.com