Real Madrid and Unicaja renew their sponsorship agreement

Real Madrid and Unicaja have renewed their sponsorship agreement, which has been in place since 2020, ensuring that the financial institution will remain the official bank of our club until 2030. Unicaja thus extends its role as the financial services provider for Real Madrid and strengthens its offering of products and experiences tailored to fans.

The agreement maintains zero-cost financing for season tickets and includes the development of specific solutions for members and Madridistas. Furthermore, it encompasses all sections of the club and reinforces the institution's presence at the Bernabéu and its commitment to women's sports, as it is a founding sponsor of our women's team.

“For Unicaja, continuing as the official bank of Real Madrid represents the consolidation of a strategic alliance with one of the most recognized clubs in the world, reinforcing our commitment to sports sponsorship and the values it represents, as well as our closeness to our clients,” stated Fernando Ríos, Director of Communication and Image at Unicaja.

Meanwhile, Emilio Butragueño, Director of Institutional Relations at Real Madrid, declared: "The renewal of this agreement confirms a solid alliance, built on mutual trust and a shared vision. We are proud to have shared some of the most successful chapters in our history and to continue looking to the future with the same ambition.”

Experiences and products for fans
The renewal will allow for the expansion of promotions, raffles, and activities aimed at Unicaja customers across all sections of Real Madrid, with special attention to members and Madridistas. Among the standout products is the new Unicaja Madridista Premium Card, which combines the benefits of the Madridista Premium subscription with the advantages of a debit card from the institution. Additionally, fans can access the Unicaja Real Madrid Card, available in debit and credit options, as well as zero-cost financing for season tickets.

Each season, both entities organize meet-and-greet events with players and legends, trips to attend matches, exclusive activities at the stadium and Ciudad Real Madrid, as well as raffles for tickets, jerseys, and official merchandise.

Unicaja-Real Madrid Space
One of the most recent milestones of this collaboration is the inauguration, in May 2024, of the Unicaja-Real Madrid Space, located at Manuel de Falla Street, 3, near the Bernabéu. This is a free-access center designed as a meeting point for fans, featuring themed areas, interactive activities, and raffles. It is open Monday to Friday from 9:30 am to 7:00 pm, as well as on match days, four hours before kickoff.

 

Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.