Real Madrid and PreZero join forces to promote a circular economy at the Bernabéu and Ciudad Real Madrid
The environmental services company, the new official sponsor of the Bernabéu, will coordinate waste collection during stadium events.
Real Madrid and PreZero Iberia have signed an alliance to promote a circular economy by improving selective waste collection, reuse, recycling, and waste recovery at the Bernabéu and Ciudad Real Madrid. The environmental services company, which is now an official sponsor of the Bernabéu, will coordinate waste collection at all stadium events, including our team's matches.
The use of data intelligence will serve to monitor waste generation and management in different areas and implement a model based on traceability, selective collection, and improved classification. This will contribute to reducing the environmental impact associated with waste management, with the aim of advancing towards a model focused on minimizing waste generation and maximizing its recovery.
Launch of awareness campaigns
The agreement includes the launch of awareness campaigns aimed at fans visiting the Bernabéu. PreZero will create educational content in the stadium's partner area, showcasing the implemented actions and the principles of circular economy applied to waste management. Additionally, awareness training sessions will be offered to employees of commercial establishments and club staff.
Butragueño: “We are very excited about this agreement”
Emilio Butragueño, Director of International Relations at Real Madrid, highlighted the importance of this partnership: “We are very pleased. PreZero is a leading company in its sector. We share many values with them: leadership, a drive for improvement, the pursuit of excellence, innovation. We are very excited about this agreement.”
“Our commitment with Real Madrid lies in reducing, reusing, and recycling the waste generated at the Bernabéu and Ciudad Real Madrid. In this way, the club will become an international benchmark in circular economy,” stated Gonzalo Cañete, CEO of PreZero Iberia. Meanwhile, Wolf Tiedemann, CEO of PreZero International, said: “PreZero has led the transition towards a circular economy in professional football. Joining forces with Real Madrid represents a decisive milestone in this journey. The agreement will allow us to develop the necessary solutions with the club to turn waste into resources and keep them within the production cycle.”
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.