Real Madrid and Emirates extend their historic partnership until 2031
The airline will continue to be the main sponsor of our football and basketball teams for the next five seasons.
Real Madrid and Emirates have renewed their partnership, ensuring that the world’s largest international airline remains the main sponsor of our club until 2031, solidifying a relationship that will span nearly two decades.
Emirates has been a sponsor of Real Madrid since 2011 and the main sponsor since 2013. As part of the agreement, it will continue as the official main sponsor and official airline of the men's and women's teams, with its branding present on match kits, training apparel, and the coaching staff's attire. This renewal marks a significant milestone, becoming the longest-running shirt sponsorship in LaLiga history.
Basketball
The sponsorship also strengthens the airline's presence in basketball through a new multi-year agreement that makes Emirates the official main sponsor of Real Madrid's basketball division until 2031.
The agreement includes extensive visibility of the Emirates brand at the Bernabéu, access to training facilities, and the Emirates Lounge, an exclusive hospitality area within the stadium. Additionally, the partnership extends to youth teams.
Boutros Boutros, Executive Vice President of Corporate Communications, Marketing, and Brand at Emirates Airline, stated: “Emirates has a long history of supporting football, connecting with millions of people, and bringing communities together through our shared passion for the sport. What we’ve built alongside Real Madrid is a shining example of that commitment: placing fans at the heart of the game, giving them access to unforgettable moments, and inspiring the next generation of supporters and players.”
For his part, Florentino Pérez, president of Real Madrid, said: “This agreement is a partnership that reflects the very special relationship we have built over the years. We have been and continue to be together during one of the most successful periods in our history.”
Emirates has showcased its support for the team on several A380 aircraft over the years with exclusive designs featuring first-team players, as well as on the Boeing 777, dedicated to charter flights from Madrid to Saudi Arabia for the Spanish Super Cup. Both brands have also collaborated on unique fan experiences, such as player meet-and-greets, matchday activations, and contests.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.