NEWS STORY. 04/08/2022
Over 25,000 people across all five continents have registered for the Real Madrid Foundation's single-channel platform Sport Values Academy TV during its first year online.
Thanks to support by adidas and Interactvty, the platform was launched in record time and now boasts over 200 hours of our own material related to educational sports, values, the history of Real Madrid and its Foundation. The channel also gives users the chance to follow online courses and workshops which have been enjoyed by almost 2,000 people during the 2021/22 season.
The support adidas has given to the Real Madrid Foundation also includes donating material for certain project lines each season, as is the case with the program looking for the social rehabilitation of the homeless.
As far as Sport Values Academy TV is concerned, adidas' support has been a key element in making it possible. It is the only educational platform in the world focused around sports and values, allowing the Real Madrid Foundation's educational content, workshops, courses and activities to be freely available in any place in the world.
Furthermore, it is split into different categories, with sections of content for educators, players and parents. This shop window to the world won a prize for the innovative and social nature of its content at the Top Developer Awards 2021.