The Real Madrid Graduate School – Universidad Europea and Asia Pacific University launch a dual degree in sports management
The agreement will enable Malaysian university students to obtain two postgraduate degrees and expand their training in the sports industry.
The Real Madrid Graduate School – Universidad Europea and Asia Pacific University of Technology & Innovation (APU), one of Malaysia's leading private universities, have signed a collaboration agreement to offer a dual degree in sports management. This partnership will allow APU students to earn a second master’s degree through the Executive MBA in Sport Management (proprietary degree) from the Real Madrid Graduate School – Universidad Europea, complementing their master’s degree from APU.
Dual Degree
The program consists of five academic modules covering various areas of the sports industry, such as sports facility management, entrepreneurship, sport for development, marketing, communication, and innovation. Upon completing these five modules, students will receive the proprietary Executive MBA in Sport Management degree from the Real Madrid Graduate School – Universidad Europea, in addition to their master’s degree from APU.
Butragueño: “This partnership will offer students an international perspective on sports management”
“We are delighted to collaborate with APU and combine our academic expertise to provide students with a truly international perspective on sports management. This partnership will allow them to enhance their knowledge and gain valuable insights into the global sports industry through the experience and values of Real Madrid.”
Meanwhile, Vinesh Thiruchelvam, Head of Innovation and Enterprise at Asia Pacific University of Technology & Innovation (APU), emphasized: “It is a privilege to join forces with the Real Madrid Graduate School – Universidad Europea on this dual postgraduate degree project. Their connection to the world of sports provides a strong foundation for developing sports management professionals on an international level. We are honored to be part of this partnership, which brings the international sports success of Real Madrid to Malaysia. This collaboration is built on trust, shared goals, and a common vision of the outcomes we aim to achieve.”
Real Madrid Experience
As part of this collaboration, APU students will also have the opportunity to participate in the Real Madrid Experience, a two-week educational immersion program in Madrid. This initiative combines academic sessions with a direct connection to Real Madrid and the sports industry, including meetings with industry professionals and visits to leading sports facilities and organizations.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.