Uber Eats, new official sponsor of Real Madrid

Real Madrid and Uber Eats announce an agreement under which the platform becomes the official delivery partner of our club in Spain for the next three seasons, until June 2029. The partnership will allow both brands to develop campaigns, content, and experiences aimed at fans. Additionally, it includes Uber Eats' presence at Bernabéu matches and joint initiatives on digital channels.

“We are happy about this partnership with a leading company in its sector with whom we share values such as leadership, teamwork, a drive for improvement, and the pursuit of excellence,” said Emilio Butragueño, Real Madrid's Director of Institutional Relations. Meanwhile, Marinus van Gestel, General Manager of Uber Eats in Spain, stated: “Real Madrid has built its history with an ambition and hunger to keep winning that remain intact. This partnership gives us a unique opportunity to connect with their fans and become part of the way they experience football.”

First campaign and space in Callao
The first joint campaign under the slogan “Hunger has brought us here” revisits some moments that have shaped the club's history. The concept comes to life in an audiovisual campaign that will be showcased in Madrid coinciding with the launch of the agreement. Additionally, from October 7 to 11, Uber Eats will open a space in Callao Square where fans can discover the ReMontaditos, five recipes inspired by some of the club's most iconic matches, which can be sampled for free at this pop-up and ordered through the app.

The sponsorship also incorporates Uber as an official club partner and paves the way for initiatives related to ride-sharing and enhancing the fan experience around the Bernabéu.

Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.