Uber Eats, new official sponsor of Real Madrid
The agreement runs until June 2029 and will allow both brands to develop campaigns, content, and experiences aimed at fans.
Real Madrid and Uber Eats announce an agreement under which the platform becomes the official delivery partner of our club in Spain for the next three seasons, until June 2029. The alliance will enable both brands to develop campaigns, content, and experiences aimed at fans. Additionally, it includes Uber Eats' presence at Bernabéu matches and joint actions on digital channels.
“We are delighted with this alliance with a leading company in its sector with whom we share values such as leadership, teamwork, a drive for improvement, and the pursuit of excellence,” said Emilio Butragueño, Real Madrid's Director of Institutional Relations. Meanwhile, Marinus van Gestel, General Manager of Uber Eats in Spain, stated: “Real Madrid has built its history with an ambition and hunger to keep winning that remain intact. This partnership gives us a unique opportunity to connect with its fans and be part of how they experience football.”
First campaign and Callao space
The first joint campaign under the slogan “Hunger has brought us here” revisits some moments that have shaped the club's history. The concept comes to life in an audiovisual campaign that will be showcased in Madrid to coincide with the launch of the agreement. Additionally, from October 7 to 11, Uber Eats will open a space in Callao square where fans can discover the ReMontaditos, five recipes inspired by some of the club's most iconic matches, which can be tasted for free at this pop-up and ordered through the app.
The sponsorship also incorporates Uber as an official club partner and opens the door to the development of initiatives related to ridesharing and the fan experience around the Bernabéu.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.