Kress and Worx join Real Madrid on the road to sustainability

Real Madrid continues to advance with our sustainability goals and has signed a new global strategic alliance with Kress and Worx, companies specialising in outdoor care and maintenance, based on shared values of innovation, performance, and environmental responsibility.

Kress' satellite-guided automated mowers have been incorporated to support the sustainable maintenance of the landscaped areas at Real Madrid City. With more than 1.2 million square metres of land, the club sought a comprehensive approach to sustainable outdoor care. Kress' professional battery-powered tools maintain the landscape with zero emissions and virtually silent operation.

This collaboration also reflects a shared mindset of sustainability, which reaches millions of homeowners worldwide through the Worx brand. Known for its AI-powered Landroid robotic lawn mower and versatile PowerShare battery system, Worx enables users to maintain their gardens and homes with cleaner, smarter, and more efficient technology.

Don Gao, CEO of Kress/Worx, said: “This is more than a sponsorship. It is a statement of intent: to lead with excellence, innovate with responsibility, and raise the global standard for sustainable landscape maintenance.”