Hotels.com, new official sponsor of Real Madrid
This partnership will enable both brands to develop exclusive experiences and make fan travel easier.
Real Madrid and Hotels.com have reached an agreement that makes the global hotel booking platform an official sponsor of the club. Emilio Butragueño, Real Madrid's director of Institutional Relations, and Hari Nair, general manager of Hotels.com, formalized the alliance at the Real Madrid City.
This synergy will allow both brands to develop exclusive experiences aimed at fans at the Santiago Bernabéu stadium, as well as collaborate on campaigns designed to facilitate fan travel and bring them closer to the club throughout the season with benefits and rewards for their hotel bookings.
Furthermore, in the coming seasons, Real Madrid and Hotels.com will carry out various fan engagement activities leveraging the club's digital channels, brand presence at the stadium, and hospitality experiences.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.