Real Madrid and Softtek renew their global digital partnership
The agreement highlights the shared vision of delivering unique digital experiences to fans.
Real Madrid and Softtek announce the renewal of their global strategic partnership, after three years of collaboration that have transformed the way millions of fans live their passion for Real Madrid. Since 2022, Softtek has been instrumental in implementing the club's digital vision, helping to build and modernise an integrated, robust, modular and scalable technology platform. Through this partnership, Real Madrid has accelerated the adoption of agile practices and empowered its digital channels, creating real-time, personalised experiences for its global community, while strengthening the club's ability to capitalise on new and existing digital revenues.
Emilio Butragueño, director of Institutional Relations at Real Madrid, said: "Renewing our partnership with Softtek reaffirms a shared commitment to excellence and innovation. Softtek is a strategic partner that shares our digital vision and our aim to put the fans at the centre of every initiative.
Blanca Treviño, president and CEO of Softtek, said: "These three years have been highly strategic for Softtek, consolidating our position as a reference in digital transformation. The renewal of our partnership with Real Madrid reflects our mutual trust and commitment to drive technological excellence and digital innovation in the pursuit of the highest standards."
The partnership will continue to focus on the constant evolution of the club's digital ecosystem, strengthening technological infrastructure, improving the ability to adapt rapidly to user expectations and guaranteeing personalised experiences in real time.