Reale Seguros becomes official Real Madrid basketball sponsor
The agreement with the insurance company will run for the next three seasons.
Real Madrid and Reale Seguros have announced a collaboration agreement whereby the insurance company becomes the official sponsor of our basketball team for the next three seasons (2025/26, 2026/27 and 2027/28) in the insurance category, excluding health insurance.
The insurer, which has extensive experience in generating value in the world of sports sponsorship, links its image to the team with the most European Basketball Cups (11). "For Reale Seguros, this alliance represents much more than a sponsorship. It means joining an institution with an emblematic history and a bright future, contributing our experience in the world of sports sponsorship to a project that shares our fundamental values of effort, excellence and proximity. Together, we will consolidate a union with great history and ambition," explained Ignacio Mariscal, CEO of Reale Seguros.
For his part, Real Madrid's Director of Institutional Relations, Emilio Butragueño, said: "We are starting a new relationship with high expectations. They are leaders in their sector and we share many values."
Reale Seguros will have a significant presence at the Movistar Arena, with visibility on the court and in different spaces inside the venue during the games the team plays in La Liga and Euroleague. It will also develop special activations and create exclusive content with players from the first team.