Melitta Group, new official Real Madrid coffee sponsor
A partnership set to improve the experience for Madrid fans.
Real Madrid and Melitta Group have reached a collaborative agreement whereby the German family-owned company will be the club's official coffee sponsor for the next five years.
The commitment extends to the men's and women's first teams and incorporates a joint communication and marketing plan.
Jero Bentz, board member and great-grandson of the company's founder, Melitta Bentz, said: "We are delighted with this partnership with Real Madrid, a club with a unique success story and global appeal."
Emilio Butragueño, Director of Institutional Relations at Real Madrid, added: "We are very excited to be working with the Melitta Group. In them, we have found a solid partner that shares our values of excellence, quality, and passion."
The agreement includes the supply of coffee, specialised services, and the installation of more than 200 coffee machines in various areas of the Bernabéu and Real Madrid City, in order to offer a better experience to employees, members, fans, and visitors.