Real Madrid and Roborock sign a global strategic partnership
The collaboration strengthens their shared commitment to innovation and excellence.
Real Madrid and Roborock, the robot vacuum brand present in 40 countries, have reached a global strategic collaboration agreement that brings together two internationally renowned organizations. The signing took place at Real Madrid City, attended by the club's Director of Institutional Relations, Emilio Butragueño, and Roborock's President, Quan Gang.
The alliance is based on shared values such as the constant pursuit of excellence, innovation, and a global vision. Roborock has established itself as the number one brand in global robot vacuum sales, thanks to its continuous commitment to technological development and high-performance solutions, in line with Real Madrid’s culture of excellence.
The agreement includes the development of joint initiatives and a prominent presence of Roborock in the club's main assets, with actions aimed at bringing these shared values closer to the fans.