Real Madrid and Nivea Men extend sponsorship agreement
The partnership will run until 2030 and includes the launch of the first global limited edition Real Madrid by Nivea Men.
Real Madrid and Nivea Men have extended their global sponsorship agreement until 2030. The partnership, which began in 2013 and will run for an additional five seasons, includes the launch later this year of the first global limited-edition Real Madrid by Nivea Men in over 40 countries.
For the first time the partnership is not limited to Nivea Men, but also encompasses selected products from the Nivea brand, Liposan and Labello. In addition, as part of the agreement, the wide range of Nivea Men products will be available to the players in the dressing room.
“Real Madrid embodies excellence and passion, principles that align with our vision to be the world's best skincare company. Together we will continue to inspire and engage millions of men around the world, integrating skincare into their daily routines in a relevant and moving way”, said Grita Loebsack, president of Nivea. Tobias Collée, vice-president of Nivea, added: "With Real Madrid we have a platform that connects profoundly with our audience, as well as with our values.”
Real Madrid's director of Institutional Relations, Emilio Butragueño, welcomed the agreement: "We are proud to renew our partnership for five more seasons with Nivea Men, a brand that shares our commitment to innovation, excellence and global appeal."