Real Madrid and Mahou San Miguel renew their partnership until 2033
Mahou Cinco Estrellas and Solán de Cabras will continue as official sponsors of our club, and the agreement expands its scope with Vamos by Mahou.
Real Madrid and Mahou San Miguel, a 100% Spanish beverage and services company and leader in the beer sector in our country, have renewed their sponsorship agreement until 2033. Mahou Cinco Estrellas and Solán de Cabras will continue as official sponsors of our club in a relationship that began in the 1940s. Additionally, the collaboration's scope is expanded with the incorporation of the Vamos by Mahou brand.
The agreement extends the sponsorship for eight years and includes the men's and women's first football teams and the first basketball team of Real Madrid.
Starting in 2024 at the Bernabéu, Plaza Mahou will be in place, marking a milestone as the first operational beer factory inside a football stadium in Spain.
Vamos by Mahou
One of the main new features of the agreement is the incorporation of Vamos by Mahou, the range of non-alcoholic malt beverages launched earlier this year exclusively for the Egyptian market. Its introduction will enable the activation of the sponsorship in various countries in the Middle East and Africa.
Historic partnership
The relationship between Mahou and Real Madrid began in the 1940s when the company managed the bar at the Santiago Bernabéu stadium. In the 1980s, the bond evolved into an image and advertising partnership that has accompanied the club through some of the most significant periods in its history.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.