Real Madrid and Linglong Tire announce global sponsorship deal
Our club have signed a strategic alliance with the leading Chinese tire manufacturer.
Real Madrid and Linglong Tire, the leading brand in the Chinese tires market, have announced a global sponsorship agreement which aims to create new growth opportunities for both parties. This collaboration is a powerful partnership between two sector leaders, as well as a significant integration into Asian and western cultures through sport and an entrepreneurial spirit.
The deal with our club will allow Linglong Tire to get involved in events hosted by Real Madrid across a range of fields, collaborating in the creation of various exciting activities harnessing innovative association models. The two organisations will also work together to explore new frontiers within sports marketing, promoting the integration and development of sport and business together.
After signing the agreement, Linglong Tire CEO Wang Feng underlined: “We feel hugely honoured to establish this strategic alliance with a top-level club like Real Madrid. We trust that our joint efforts will lead to even greater success and the ability to offer surprises to consumers around the world."