Real Madrid named world's most valuable and strongest football club brand by Brand Finance
The ‘Football 50 2024’ report sets our club's brand value at 1.685 billion euros, with a brand strength score of 96.3 out of 100.
Real Madrid is the most valuable football club brand in the world, as well as boasting the planet's strongest brand, according to the Football 50 2024 report published by consultancy firm Brand Finance. Our club has seen its brand value rise to 1.685 billion euros to top the ranking ahead of Manchester City (1.611) and FC Barcelona (1.542).
In its report, Brand Finance underlines: “Real Madrid’s return to the top of the ranking highlights a simple conclusion; this club is truly the best in the business. In addition to its exceptional on-pitch success, the club's commercial activities have consistently driven significant revenues and reinforced its global brand influence."
The strongest brand in football
Brand Finance also uses a series of metrics to determine the strength of brands based on marketing investment, stakeholder brand equity and commercial performance. In this ranking, Real Madrid again sit top of the pile, with a score of 96.3 out of 100 and an AAA+ brand rating. They place ahead of Liverpool (93.7) and Manchester City (92.8).
Most valuable football club brands in the world 2024
| POSITION | CLUB | MILLIONS OF EUROS |
| 1 | Real Madrid | 1.685 |
| 2 | Manchester City | 1.611 |
| 3 | FC Barcelona | 1.542 |
| 4 | Manchester United | 1.398 |
| 5 | Liverpool | 1.380 |
| 6 | Bayern de Múnich | 1.236 |
| 7 | PSG | 1.208 |
| 8 | Arsenal | 996 |
| 9 | Tottenham | 868 |
| 10 | Chelsea | 838 |
Strongest football club brands in the world 2024
| POSITION | CLUB | SCORE |
| 1 | Real Madrid | 96,3/AAA+ |
| 2 | Liverpool | 93,7/AAA+ |
| 3 | Manchester City | 92,8/AAA+ |
| 4 | FC Barcelona | 92,7/AAA+ |
| 5 | Manchester United |
91,6/AAA+ |
| 6 | Bayern de Múnich | 90,3/AAA+ |
| 7 | Arsenal | 89,7/AAA+ |
| 8 | PSG |
86,2/AAA |
| 9 | Inter | 84,6/AAA |
| 10 | Chelsea | 84,5/AAA- |