Unicaja and the Real Madrid Foundation renew their alliance to promote social inclusion through sports

Unicaja and the Real Madrid Foundation have renewed their collaboration agreement to promote social inclusion through sports. In this way, the financial institution will continue supporting the Emprendeporte Plus program, aimed at retirees, as well as the football social sports school in Oviedo.

The agreement was signed this Thursday at Ciudad Real Madrid and was attended by Felipe Reyes, deputy to the director of Institutional Relations at Real Madrid and ambassador of the Foundation, and Gemma Sotorres, director of Image, Sponsorships, and Groups at Unicaja. The signing ceremony was also attended by Julio González Ronco, managing director of the Real Madrid Foundation, and Silvia Montes-Jovellar, director of Projects at the Foundation.

Felipe Reyes highlighted the importance of continuing to have a strategic ally like Unicaja: “It is a satisfaction to renew an agreement with an entity that knows firsthand the impact of our projects. Unicaja has demonstrated a constant commitment to our work and to the people who participate in it. Thanks to this collaboration, we will continue to promote initiatives that use sports and values as tools to improve people's quality of life.”

Gemma Sotorres emphasized the fourteen years of collaboration between Unicaja and the Real Madrid Foundation for a common goal: “to promote equal opportunities, educate in values, and promote a healthy life through sports.” “We do this from our commitment to society and with the conviction that sports are a tool for integration and learning, capable of transmitting values such as effort, teamwork, and the desire for self-improvement. We will continue working together to improve people's lives and contribute to building a more inclusive society,” she added.

Social inclusion and education in values through sports
Thanks to Unicaja's support, these initiatives enhance the quality of life and social inclusion of individuals through sports practice. The activities are conducted by professionals specialized in the methodology For a REAL Education: Values and Sports, developed by the Real Madrid Foundation.

Emprendeporte Plus is a program aimed at retirees who, upon reaching this stage of life, wish to maintain an active and healthy lifestyle. Through two weekly physical activity sessions and one monthly session on Sports Psychology and Coaching, participants work on aspects related to physical, emotional, and social well-being. The initiative aims to improve general physical fitness, strengthen self-esteem, self-confidence, and self-control, as well as promote healthy lifestyle habits and the use of sports as a positive alternative for leisure time and disease prevention.

Support for the football social sports school in Oviedo
Additionally, Unicaja supports the football social sports school in Oviedo, which collaborates with the city’s City Council and began its activities in the 2022/2023 season. The beneficiaries are children in vulnerable situations, all of whom are fully or partially funded and referred by entities such as the Red Cross and Caritas that work with minors at risk of social exclusion. Located in an urban area characterized by high social and economic diversity, the school has been established as a space for inclusion where children of different ages and realities coexist. Through sports and education in values, the project promotes equal opportunities, respect, coexistence, and social integration, becoming a benchmark for inclusion for participating minors and their families.

Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.