The Real Madrid Foundation and Johnson & Johnson promote prostate cancer awareness through their message-driven match

The Real Madrid Foundation and Johnson & Johnson continue with the campaign ‘Don’t Get Caught Offside,’ an initiative now in its seventh consecutive year aimed at raising awareness about the importance of prevention and early diagnosis of prostate cancer.

The Ciudad Real Madrid hosted an event where veterans of Real Madrid and Johnson & Johnson employees participated in a match to deliver a message of awareness about a disease that remains the most common tumor among men in Spain.

Awareness initiatives promoted during November focusing on men’s health
The campaign is conducted annually as part of Movember and the awareness initiatives promoted during November focusing on men’s health. On this occasion, the event once again had the collaboration of the Real Madrid C.F. Veterans Association, which joined an initiative that uses sports as a platform to promote preventive habits and greater social awareness.

Under the slogan ‘Don’t Get Caught Offside,’ the campaign highlights the importance of regular check-ups and early diagnosis to improve disease prognosis. Additionally, it seeks to normalize conversations about men’s health and encourage men to take an active role in caring for their health.

Physical activity program for people over 65 
Furthermore, the collaboration between the Real Madrid Foundation and Johnson & Johnson is essential for the sustainability of the physical activity program for people over 65 that the Foundation runs in the Community of Madrid, promoting healthy lifestyle habits and benefiting more than 300 participants each season.

Seven years after its launch, the campaign has become a prime example of how sports can contribute to the dissemination of public health messages and the promotion of prevention, a key aspect in improving quality of life and overall well-being.

Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.