Awarding of the EFQM 400 Seal to the Real Madrid Foundation
The Foundation is established as a project linked to change and aims to improve quality of life by promoting social inclusion.
The Real Madrid Foundation has been awarded the EFQM 400 Seal, granted by the Club Excellence in Management. This is a new milestone that represents a significant advancement compared to the previously obtained EFQM 300 Seal. The EFQM 400 Seal recognizes organizations with a notable level of organizational maturity, demonstrating structured, coherent management focused on sustainable results, confirming the high level of maturity, coherence, and impact of its management model. The recognition was presented during an event led by Julio González Ronco, managing director of the Real Madrid Foundation, who gave the floor to Ignacio Babé, general director of the Club Excellence in Management; Joseba Arano, director of Services at the Club Excellence in Management; and Emilio Butragueño, director of Institutional Relations of Real Madrid.
The external evaluation conducted by the Club Excellence in Management highlights various institutional and operational strengths of the Real Madrid Foundation. Their report emphasizes the clarity and coherence of its foundational purpose, aimed at improving lives through sports and educating in values, fully aligned with its mission and vision as an internationally recognized entity. This purpose, communicated transversally throughout the organization, is reflected in its strategic documents as well as in its institutional communication. Additionally, the evaluation praises a solid and participatory leadership, committed to the Sustainable Development Goals and supported by an academically endorsed educational methodology.
A report that highlights the strength of the Foundation's educational model
The 2025–2027 Strategy of the Foundation is another positively valued element, thanks to the existence of transversal strategic teams driving it forward and the collaborative processes that align the entity's objectives with the challenges of the current social and educational ecosystem. The institutional commitment to people and the contribution to an organizational culture oriented toward social sustainability are also recognized. The report especially highlights the strength of the Foundation's proprietary educational model, with registered intellectual property, academic validation, and international presence. Initiatives such as the creation of the Sport Values Academy and strategic alliances with institutions like the European University or the César Vallejo University reinforce the scientific foundation that supports the methodology applied in projects worldwide.
A socially excellent organization
With the achievement of the EFQM 400 Seal, the Real Madrid Foundation consolidates its position as a socially excellent organization, with ethical, coherent, and high-impact management that combines purpose, rigor, and results. The recognition confirms that the entity is fully prepared to evolve from “structured excellence” to “evidence-based excellence, learning, and innovation.”
Butragueño: "This new Seal reflects the strength and consistency of internationally recognized work"
During the event, Emilio Butragueño emphasized: “Real Madrid always seeks excellence in all its actions, and the Foundation, in its more than 20 years of history, demonstrates every day that same clear orientation toward quality in management. This new Seal reflects the strength and consistency of internationally recognized work.” For his part, Ignacio Babé highlighted: “The Real Madrid Foundation has shown very significant progress since its last evaluation. We are not talking about minor adjustments but a solid and coherent advancement that reflects a notable level of organizational maturity. This recognition highlights something essential: a very clear way of understanding management in service of social impact. When purpose becomes a system and not just a narrative, when people are aligned with a clear purpose, results follow.”
With more than a thousand social sports projects and over 400,000 beneficiaries in more than 100 countries, the Real Madrid Foundation reaffirms its commitment to improving people's lives through sports and the values it promotes. This new recognition places the entity among the most prominent organizations in management excellence in Spain and consolidates its international leadership in the social and educational fields.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.